Subject:
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Re: Toy Fair photos
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Newsgroups:
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lugnet.general
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Date:
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Tue, 12 Feb 2002 22:14:58 GMT
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Viewed:
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523 times
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John wrote:
>
> In lugnet.general, Tim Courtney writes:
>
> <snip excellent points to which I wholeheartedly agree>
>
> > Back to the brick, leave the fad marketing at home, please.
> >
> > -Tim
>
> Thing is, this stuff *will* go by the wayside, and TLC will probably lose money
> (I can't imagine them selling enough of that stuff to recoup all of the new
> molds' and R&D costs) or at best break even.
>
> What gets me is that those financial resources could have been poured into the
> System, making *it* stronger and more viable.
>
> Why has the simple concept of "don't fix it if it ain't broke" become so
> difficult for Billund to grasp? They have created the most awesome toy ever
> invented; why anyone would abandon that is difficult for *me* to grasp...
Well, I'm sure they're looking at some numbers, and are probably seeing
their sales dropping. They may also be trying to position the company as
something more likely to attract a buyer or to go public with (one
should never assume a family company will stay that way, eventually a
generation will come along which just isn't interested in the company).
The problem today is that toys are either tied to media, or are generic
toys (look at those lines of generic toys that both Target and Walmart
carry. LEGO probably won't fit into those.
Frank
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Message is in Reply To:
 | | Re: Toy Fair photos
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| In lugnet.general, Tim Courtney writes: <snip excellent points to which I wholeheartedly agree> (...) Thing is, this stuff *will* go by the wayside, and TLC will probably lose money (I can't imagine them selling enough of that stuff to recoup all of (...) (23 years ago, 12-Feb-02, to lugnet.general)
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