Subject:
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Re: Let's find out
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Newsgroups:
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lugnet.loc.au
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Date:
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Mon, 21 May 2001 06:07:28 GMT
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Viewed:
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615 times
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In lugnet.loc.au, Richie Dulin writes:
> > Guys guys guys. I think Lego do have a fair idea of what this is worth, and
> > that's why they aren't stressed. True as it is that we each spend waaaaaay
> > too much on ABS, there really aren't that many of us.
> True.
I worked out some numbers for myself. I spend in the order of AU$600 a year
maybe. If everyone else in Loc.au spends TWICE that in a year (which is a
borderline unreasonble assumption) thats AU$27,000. Near as I figure that's
the value of stock *currently* sitting on the shelves at BigW Macquarie.
Their actual sales per year would be quite a bit higher. Now I'm sure that
there would be people that would buy from a Phone in (or web-based) Lego
ordering service that don't post here if it was advertised so that people
know it's available. But overall technical difficulties probably translates
as "it's just not worth our time(money) to retail for ourselves..."
> > I'm sure I read some research over in .general (or was it here?) about how
> > little of Lego's revenue actually comes from adults buying for themselves.
> > Sure it wasn't small, but it wasn't big as a percentage either.
> In addition I'm not likely to spend (much) more if LD is available - I'd
> just be directing purchases away from sets on the shelves (generally when
> the sets are discounted of course). Of course, I'd probably be prepared to
> go without food for couple of days for some really needed Lego.
That's the other thing, who'd spend more if S@H *was* available? Not me, I'd
by different stuff perhaps but probably not more. And the last thing LA
wants to do is hurt their retailers (who have a hard enough time selling
LEGO as it is) by taking away trade.
> > So, lets find out. [snipped details of procedure]
> > To make sure we're not kidding ourselves, think about it as though the
> > details you're sending me might be part of an order I am going to place for
> > you on Sunday next and have delivered to you in four weeks time, which
> > you'll have to pay me for then.
I've looked. There isn't much that I want to buy at the moment. Perhaps I'm
not one of the ones kicked in the guts but my feeling is that for the most
part we want S@H because we don't have it, not because we want to spend
thousands of dollars immediatly (or in three months time). I know that there
are some people that do want bulk bricks, the question is do they want
bricks from the current offerings? Keeping in mind there are often other
sources of cheap bricks.
James (who couldn't stand not being a voice of reason again)
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Message has 1 Reply:
 | | Re: Let's find out
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| (...) If they advertise a bit they'd surely get instant sales. All it'd require is a 30second timeslot on some crappy TV show saying "Lego now available online and by phone". Lego itself doesn't need to sell its name, its already trusted and true (...) (23 years ago, 21-May-01, to lugnet.loc.au)
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