Subject:
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Re: bulks and trees and some new stuff on its way
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Newsgroups:
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lugnet.lego.direct
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Date:
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Tue, 18 Dec 2001 05:53:18 GMT
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Viewed:
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1118 times
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[snip]
> And I am pleased to tell you that beginning with the
> January LEGO Shop At Home catalog (and online as well) we will offer
> discounts on multiple bulk item purchases: 5% off any 5 bags, 10% off any 10
> bags, and 15% off any 15 bags (or more). We'll see how this goes, and then
> offer additional levels of discount if appropriate.
So if enough people buy 15 or more then it could be worthwhile (read
profitable) to add like 20-20%, 25-25% or something. Well I will definately be
voting with my dollars. :-)
>
> To those who believe that "true" bulk sales can only be numbered in the
> thousands of elements, I must respond that really, such sales represent only
> the smallest of fractions of our sales base for "loose" elements. Such
> buyers are of course out there -- there are many of them here on LUGNET,
> which may give the impression that those who desire elements in packs of
> 1000s are more numerous than is actually the case -- and there are of course
> venues such as Brickbay which cater more specifically to this market. But
> the number of bulk transactions on Brickbay pales alongside what we do
> through LEGO Shop At Home. And priority must first go to what our sales and
> other factual data indicate to be the needs of the largest number of
> consumers at present. Nevertheless, we do recognize the "ultrabulk" market
> and we hope to implement further discounts for such buyers sometime in the
> next year.
Woo Hoo!
[snip]
> We often end up adjusting and readjusting our bulk selections based on
> manufacturing and packaging opportunities and limitations. Consequently, I
> can't really say exactly what we'll be offering or precisely when -- I don't
> want to make any promises that circumstances might force us (unwillingly) to
> break. That said, do I think you'll see a bigger selection of (for example,
> just plucking an example out of the air...) gray elements next year? I would
> think so -- we hope to make this so. But no promises.... We'll make
> announcements of upcoming offerings as soon as we have absolute confirmation
> that we'll be bringing them out.
Well it seems as some of us Lugnet user were blowing hot air at each other,
Lego Direct was/is trying to do exactly what wanted. (open mouth, insert foot
here) :-)
>
> Last bit: a couple of announcements.... First, yes, it's true that a couple
> of our sculptures are no longer available through LEGO Shop At Home. As it
> happened, the sales of these items has been so great the past few weeks that
> we have depleted our stocks. We were not planning on re-manufacturing the
> Statue of Liberty or the Dragon, but given the demand we are looking at the
> cost-effectiveness of going back into production. There is no guarantee that
> we will do this, but we will do our best. (As some have noted, certain
> sculptures were also available through toysrus.com, and we hope to make
> items which have previously been LEGO Shop At Home exclusives available on
> retail shelves next year. But that's really not up to us -- we can't *make*
> retailers take anything; they have to *want* to put it on their shelves.)
Well now this is interesting. (Using trains as an example) Considering how
much money people put into things like Thomas the Tank Engine wooden train
sets, I am surprised Lego never tried to market its train system to children
outgrowing Thomas and Brio Wooden Trains. (Can people picture Lego accesories,
not just Train ones either, in the stores where the average consumer can
actually see them and your average uninformed child can go WOW!)
[snip]
>
> And we have a very exciting 2002 planned for new sculptures, Legends, and
> the like. So there's a lot more to look forward to....
Indeed.
-Mike Petrucelli
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Message has 1 Reply:
Message is in Reply To:
 | | bulks and trees and some new stuff on its way
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| OK, in this message I'll tackle some of the questions (as best I can) that have arisen recently regarding our bulk program. And I'll toss in a couple of other items of interest at the end (no scrolling ahead, now...). Let me say first that our bulk (...) (23 years ago, 17-Dec-01, to lugnet.lego.direct) !!
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