Subject:
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Re: bulks and trees and some new stuff on its way
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Newsgroups:
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lugnet.lego.direct
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Date:
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Mon, 17 Dec 2001 22:54:33 GMT
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Viewed:
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750 times
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Brad Justus wrote:
> And I am pleased to tell you that beginning with the
> January LEGO Shop At Home catalog (and online as well) we will offer
> discounts on multiple bulk item purchases: 5% off any 5 bags, 10% off any 10
> bags, and 15% off any 15 bags (or more). We'll see how this goes, and then
> offer additional levels of discount if appropriate.
This sounds like a decent start. Something similar was in place during
the first few months of the bulk program so you probably have some idea
as to how well that works.
> To those who believe that "true" bulk sales can only be numbered in the
> thousands of elements, I must respond that really, such sales represent only
> the smallest of fractions of our sales base for "loose" elements. Such
> buyers are of course out there -- there are many of them here on LUGNET,
> which may give the impression that those who desire elements in packs of
> 1000s are more numerous than is actually the case -- and there are of course
> venues such as Brickbay which cater more specifically to this market. But
> the number of bulk transactions on Brickbay pales alongside what we do
> through LEGO Shop At Home. And priority must first go to what our sales and
> other factual data indicate to be the needs of the largest number of
> consumers at present. Nevertheless, we do recognize the "ultrabulk" market
> and we hope to implement further discounts for such buyers sometime in the
> next year.
One way to deal with true bulk is to try and find a way to make it
possible to sell to such customers the same way the model shops get
their brick (appropriately priced of course - the model shop probably
pays "cost" or something close to it). I know if I was going to buy a
huge box (say a K-8) of grey 1x4 bricks for mere pennies a brick, I'd be
happy to wait several months for my order to fit the production schedule
(wait for the molding machines to be making grey 1x4s, run the machine
an extra few minutes producing one extra K-8 of 1x4 bricks, seal box,
apply label, ship - don't worry, I won't be calling to complain that
your estimate of how many bricks I was going to get was high by a couple
hundred...).
> Last bit: a couple of announcements.... First, yes, it's true that a couple
> of our sculptures are no longer available through LEGO Shop At Home. As it
> happened, the sales of these items has been so great the past few weeks that
> we have depleted our stocks. We were not planning on re-manufacturing the
> Statue of Liberty or the Dragon, but given the demand we are looking at the
> cost-effectiveness of going back into production. There is no guarantee that
> we will do this, but we will do our best. (As some have noted, certain
> sculptures were also available through toysrus.com, and we hope to make
> items which have previously been LEGO Shop At Home exclusives available on
> retail shelves next year. But that's really not up to us -- we can't *make*
> retailers take anything; they have to *want* to put it on their shelves.)
I'm glad I ordered my sand green parts pack a month or so ago (I ordered
a Statue of Liberty way back when they first came out, but something
suggested it was near the end of it's life so I decided I'd better get a
2nd for parts).
> But as "old" items disappear, new ones appear -- or reappear, as the case
> may be. And I'm pleased to inform you that Fort Legoredo will once again be
> offered, as well as a couple of other items from the old Western/Wild West
> assortment, the Sheriff's Office and the Large Indian Camp. Expect to see
> them online this week, and in the January LEGO Shop At Home catalog (and
> yes, before anyone asks, they'll be available in all LSAH markets...). And
> the Millenium Falcon, which by all accounts has evaporated from the shelves
> (it was in fact discontinued) will also return in early spring exclusively
> through LSAH.
Fort Legoredo and the Sheriff's Office make sense, but I wonder about
the Indian camp considering how long it took for KB Toys to blow them
out, but I guess you need to provide both the "cowboys" and the Indians.
Frank
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Message is in Reply To:
 | | bulks and trees and some new stuff on its way
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| OK, in this message I'll tackle some of the questions (as best I can) that have arisen recently regarding our bulk program. And I'll toss in a couple of other items of interest at the end (no scrolling ahead, now...). Let me say first that our bulk (...) (23 years ago, 17-Dec-01, to lugnet.lego.direct) !!
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