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 LEGO Company / LEGO Direct / 3888
3887  |  3889
Subject: 
Re: bulks and trees and some new stuff on its way
Newsgroups: 
lugnet.lego.direct
Date: 
Mon, 17 Dec 2001 20:18:32 GMT
Viewed: 
3013 times
  
"Brad Justus" <legodirect@lego.com> wrote in message
news:GoI71y.AqA@lugnet.com...

Hi Brad -
(snipped much of the message...)

> To those who believe that "true" bulk sales can only be numbered in the
> thousands of elements, I must respond that really, such sales represent • only
> the smallest of fractions of our sales base for "loose" elements. Such
> buyers are of course out there -- there are many of them here on LUGNET,
> which may give the impression that those who desire elements in packs of
> 1000s are more numerous than is actually the case -- and there are of • course
> venues such as Brickbay which cater more specifically to this market. But
> the number of bulk transactions on Brickbay pales alongside what we do
> through LEGO Shop At Home. And priority must first go to what our sales • and
> other factual data indicate to be the needs of the largest number of
> consumers at present. Nevertheless, we do recognize the "ultrabulk" market
> and we hope to implement further discounts for such buyers sometime in the
> next year.

Glad to hear that.

> That said, do I think you'll see a bigger selection of (for example,
> just plucking an example out of the air...) gray elements next year? I • would
> think so -- we hope to make this so. But no promises.... We'll make
> announcements of upcoming offerings as soon as we have absolute • confirmation
> that we'll be bringing them out.

Oooo cool! :-)  I know, no promises, but this is still exciting.  I sure
hope some of those are gray plates, and large ones too. :-) :-)

> And we have a very exciting 2002 planned for new sculptures, Legends, and
> the like. So there's a lot more to look forward to....
> 
> I'll try to make another post or two before then New Year (or at least by
> the first week in January), particularly regarding ways in which we can
> better interact with the community-at-large (and that includes the role of
> LEGO.com.

Thanks for the message here, it cleared a lot of things up.  And I look
forward to discussing about more community interaction.

-Tim



Message is in Reply To:
  bulks and trees and some new stuff on its way
 
OK, in this message I'll tackle some of the questions (as best I can) that have arisen recently regarding our bulk program. And I'll toss in a couple of other items of interest at the end (no scrolling ahead, now...). Let me say first that our bulk (...) (25 years ago, 17-Dec-01, to lugnet.lego.direct) !! 

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