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 LEGO Company / *1201 (+40)
  Re: LEGO is listening! (was...are you listening?)
 
(...) Many of us spend way less than that. ($500/year?). However, I think you're also far underestimating our numbers. There's 645 *paid* LUGnet members, and I'd guess that it's safe to figure there's 20x that who haven't paid. (Even if they aren't (...) (26 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) [ some simple math calculations about to go totally off the deep end ] If TLC has an annual revenue of $1.1B, and somewhere I recall that wholesale on TLC product is about 60% of retail, then that represents about $1.833B at MSRP. Then I will (...) (26 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  LEGO is listening! Juniorization!!!!!!!
 
I myself have read 40+ messages & Ashly's response. I offer this thought.... LEGO by Danish definition means "to play well" You can interpurt this how ever you want but following this statement, it is said that 3 peices 4x4x2 can combine to produce (...) (26 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! Juniorization!!!!!!!
 
(...) Don't forget his motto, 'Only the best is good enough.' I wonder when this was taken out to the curb? It *is* getting better though, and people *are* listening and responding. Just its not entirely visible to everyone yet. Still, 2001 (besides (...) (26 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! Juniorization!!!!!!!
 
(...) I think we must wait for Harry Potter at years-end for the best of 2001. My hope is that it targets the audience that will sit still to read a 714 page book more than the audience for a 2-hour movie. -Erik (26 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) I can't belive this is true. Perhaps you meant "Parents have less time to spend with their kids." Everything I have heard, from kids, parents and various toy store employees that interact directly with them, is that "this set doesn't have (...) (26 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: Are you paying attention, LEGO?
 
(...) of (...) LEGO (...) are! True, many AFOLs are buying Lego on-line but they are probably a group well-suited to e-tailing. Why? AFOLs will usually know exactly what they want to buy -- they know they want Lego, they know they want certain (...) (26 years ago, 6-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
In lugnet.general, Kerry Raymond writes: (snip) (...) My first bulk purchase was in 1986 or so, and was from the UK. Sampsonite here had a crummy selection!. I got, IIRC, 25 quid worth of lego, including the (brand new) double acting pnumatics, and (...) (26 years ago, 6-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: Are you paying attention, LEGO?
 
Yep, my first bulk purchase was in the late 70s, so I was around 10 at the time. I still have a couple of accessory packs from that purchase, still unopened ;-) (...) -- Tom Stangl ***(URL) Visual FAQ home ***(URL) Bay Area DSMs (26 years ago, 6-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) "appropriateness." <snip> (...) These words seem somewhat hollow to me. I emailed Brad at Lego Direct over a month ago and asked for a reply indicating receipt (since I knew he was busy) and have yet to receive anything. But the server did not (...) (26 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) I hope you read all the ideas as well ;-) (...) Not to mention the age old issue of 'comerical' confidentiality. (...) Commerical Fanzine? Might need some new staff and an editor but I feel this might be a way of explaning things. It worked (...) (26 years ago, 6-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) Not just on LUGnet, but with any real-life kids and parents I've ever talked to. (26 years ago, 6-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) I'm sure we're a poor representation of the general public, but we might also be a poor representation of the AFOL public. Basically, to hang out on LUGNET, you have to (a) like LEGO a lot, (b) have a computer, and be online, (c) *want* to (...) (26 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
"Matthew Miller" <mattdm@mattdm.org> wrote in message news:slrn90dpme.mvs.....bu.edu... (...) talked (...) I second that. I was even talking to a prospective student of Gordon here who is a FOL in his Dark Ages about the product...we couldn't agree (...) (26 years ago, 6-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) Indeed. Case in point: Conan. ++Lar (26 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) Mr. Glennon: Based upon a) the terrific piece count/price ratio of current Megablok sets, and b) the large amounts of basic bricks in these sets, I'd say that Megablok's marketing research has led them to the opposite conclusion. It seems that (...) (26 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)  
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) There was an article posted to one of the newsgroups this spring that talked about AFOLs and LEGO collectibility. Unfortunately, I can't find that message in the search engine (is there anyway to successfully AND terms, and can I sort results (...) (26 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
Farlie A wrote in message ... (...) build, (...) What kids are these? The juniorized sets are always the ones sitting on the shelves forever, even at 75% off sales. (can you say roadside repair) I dislike the junior sets ( as an AFOL) and my 4 year (...) (26 years ago, 6-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) <clip> (...) While I do not work for TLC as Ashley does, I wonder if you would be satisfied if they had an auto reply system setup to automatically send a message like, "Thank you for contacting LEGO Direct. While we value your comments and (...) (26 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) I do play on the floor (carpet) with my Jr. sets all the time! Less pieces to lose, and you can be building with them and watching tv at the same time. As the vehicles are rather similar and simple, the real challenge lies in customizing the (...) (26 years ago, 6-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
Ashley thank you very much for your reply. I realize that it is very hard in todays economy to respond about a company's business and marketing in an open forum. I am a product manager and am currently employed by an internet security company and (...) (26 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) And the answer is a resounding "YES!". While it may not be better in the sense of communicating more information, it is better in the sense of improving the morale of some of the people who get the response. And for naive people who actually (...) (26 years ago, 7-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
I just updated the poll with a related question: (...) pieces" (...) least (...) (26 years ago, 7-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
"Ashley Glennon" <ashleyg@america.lego.com> wrote in message news:G3HsC9.JG@lugnet.com... (...) build, (...) Well! You certainly predicted it! Let me just chime in, as the father of a 9 year old girl -- she doesn't have much time (what, with FIRST (...) (26 years ago, 7-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) Our familiy also dislikes them because of the storage problems these sets do cause: we have separate drawers for each part. These juniorized sets have so many big specialized parts that it is very unconvenient to store them. The only (...) (26 years ago, 7-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
In lugnet.lego, Jason Whittenburg writes: [snip!] (...) Agreed- LEGO agrees that someone needs to address the community, then decide who... (...) Brad Justus is Senior Vice President of LEGO Direct See also this post: (URL) (26 years ago, 7-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) And you spelled juniorization wrong in the process :) Sometimes I'm too anal-retentive (yes, it has a hyphen) for my own good. Adrian -- www.brickfrenzy.com (26 years ago, 7-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Juniorization Manifesto
 
Juniorization Manifesto I'm going to try and share my thoughts about juniorization. It is my utmost hope that I can present reasons for and against it, though I fear that my arguments shall be slightly one sided. I don't expect to get a formal (...) (26 years ago, 7-Nov-00, to lugnet.lego, lugnet.dear-lego)  
 
  Re: LEGO is listening! (was...are you listening?)
 
(...) <snip> I still have to wonder if it is MB market research or MB just trying to fill a market gap they hope they can squeeze into. I started seriously watching for MB sets when the dinosaurs came out about 6 years ago. In all that time it (...) (26 years ago, 7-Nov-00, to lugnet.lego, lugnet.dear-lego)
 
  Concerns regarding Brick-o-Lizer™ User Agreement (was: Re: New stuff at shop.lego.com)
 
(...) This is cool! It looks like the SCALA gray might be available in bricks. I have some non-trivial concerns about the User Agreement, though: (URL) quote the User Agreement in its entirety below, interspersed with good faith commentary. UA> By (...) (26 years ago, 7-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego) !! 
 
  Re: Concerns regarding Brick-o-Lizer™ User Agreement (was: Re: New stuff at shop.lego.com)
 
In lugnet.dear-lego, Todd Lehman writes: [Quoting Brick-O-Lizer User Agreement] (...) Uh, no. It just means that if LEGO puts some of their copyrighted material into the final product, they retain copyright. I suppose this will restrict what you do (...) (26 years ago, 7-Nov-00, to lugnet.general, lugnet.lego.direct)
 
  Re: Concerns regarding Brick-o-Lizer™ User Agreement (was: Re: New stuff at shop.lego.com)
 
(...) My concern is that LEGO might try to argue that the final brick configuration from the dithering algorithm was part of the "new material" added by LEGO in connection with preparing the final product. (...) Could you then create your own LDraw (...) (26 years ago, 7-Nov-00, to lugnet.general, lugnet.lego.direct)
 
  Re: Concerns regarding Brick-o-Lizer™ User Agreement (was: Re: New stuff at shop.lego.com)
 
(...) The legal language they use would seem to permit any artistic or educational (i.e. not "obscene" in the Supreme Court sense) nude material. I'm surprised they diddn't add a "family/child friendly" catchall. (...) I guess they don't want you (...) (26 years ago, 7-Nov-00, to lugnet.general, lugnet.lego.direct)
 
  So did you wonder about me?
 
Greetings all! If you haven't forgotten me since I took my BricksontheBrain.com site down, this is Jake McKee. I am happy to tell you all that the wonderful opportunity that I referred to when I announce BotB was going out of business is my joining (...) (26 years ago, 7-Nov-00, to lugnet.announce, lugnet.lego, lugnet.lego.direct, lugnet.general) ! 
 
  Re: Concerns regarding Brick-o-Lizer™ User Agreement (was: Re: New stuff at shop.lego.com)
 
(...) Oops, I forgot a "full disclosure" statement. Although I don't feel that my concerns are biased, I think it is still in order: Full disclosure: I operate a website with a Mosaic Maker web application[1] which allows users to upload a JPEG or (...) (26 years ago, 7-Nov-00, to lugnet.general, lugnet.lego.direct)
 
  Re: So did you wonder about me?
 
Hey Jake! Let me be one of the first to congratulate you. This is awesome! I'm sure working for TLC is quite an experience, and I hope you enjoy it. I'm sure we'll benefit from having you around, as well. Thanks for the heads up! All the best, (...) (26 years ago, 7-Nov-00, to lugnet.lego.direct)
 
  Re: So did you wonder about me?
 
"Jake McKee" <jacob.mckee@america.lego.com> wrote in message news:G3oBzE.5yt@lugnet.com... (...) Glad to hear it! (...) actually (...) address. Understandable. (...) Note - you may want to develop a signature with your title at TLC in it, similar to (...) (26 years ago, 7-Nov-00, to lugnet.lego.direct, lugnet.admin.terms)
 
  Re: So did you wonder about me?
 
(...) Hey congrats. Of all the things that TLC has done lately that give me good cheer, hiring AFOLs is top of the list. Best wishes. ++Lar (26 years ago, 7-Nov-00, to lugnet.lego.direct)
 
  Re: So did you wonder about me?
 
(...) Congratulations! As Larry said, I take it as a good sign that LEGO seems to be hiring lots of AFOLs. (...) We look forward to them! And don't be afraid to drop hints about what you might be working on.... (...) Well, as soon as you get them to (...) (26 years ago, 7-Nov-00, to lugnet.lego.direct)
 
  Re: Concerns regarding Brick-o-Lizer™ User Agreement (was: Re: New stuff at shop.lego.com)
 
(...) <snip some cogent questions> (...) I'd make the following comments on your post, Todd: 1) Are you sure the new colour is the SCALA gray, or even that the lightest gray is the new gray? I'm thinking of ordering one of these for plates, and (...) (26 years ago, 7-Nov-00, to lugnet.general, lugnet.lego.direct)

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