Subject:
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Re: Microsoft and LEGO Company Announce a Shared Dream
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Newsgroups:
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lugnet.general
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Date:
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Fri, 12 Jan 2001 02:31:50 GMT
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(details)
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Bummer.
Just when I thought that LEGO was getting their act together this happens.
Whoever links up with M$ is making a deal with the Devil. Sure, some things
get easier, but you give up all control over your destiny and link yourself
to the Wintel monster, and you MUST follow or they will punish you for your
deviance. Well, we can kiss any Mac support goodbye, we can kiss any Netscape
support goodbye and we can kiss any decent support or response times goodbye.
Develope creative potential indeed, M$ does not support that kind of thing,
unless it is with a M$ product, "standard" or OS.
There is just nothing good in this announcement for those not already roped
to the beast. I can't wait to see the new raft of RCX virus attacks (that was
for humor - it seems virus writers just LOVE M$ products!)
Crap, just crap. Thank goodness for Dave Baum! Perhaps the last holdout
of the M$ virus!
IMO, YMMVAIDC,
DLC
In lugnet.general, Asher Kobin writes:
> Microsoft & LEGO form partnership. From:
> http://www.lego.com/info/pressspecific.asp?PressReleaseId=154&Year=2001
>
>
> Microsoft Corp. to Deliver Joint Services and Products with LEGO Company
> Enabling Consumers to Explore and Develop Their Creative Potential.
>
> REDMOND, Wash., and BILLUND, Denmark — Jan. 10, 2001 Microsoft Corp. and
> LEGO Company today announced the formation of a sweeping global alliance
> that will result in new services and enhanced products and technologies for
> consumers around the world. Through joint efforts, Microsoft and LEGO
> Company will create stimulating and exciting experiences by combining
> digital technology with the famous building bricks. The synergy between LEGO
> Company’s family content, MSN’s word-wide consumer network, and Microsoft’s
> software and service expertise, provides a unique business platform to
> deliver an exciting environment where consumers can create and explore.
>
> “Together with LEGO Company, Microsoft will deliver an imaginative and
> powerful way for consumers of all ages to learn and be creative through our
> leading technology,” said Rick Belluzzo, group vice president of the
> Personal Services and Devices Group at Microsoft. “The LEGO brick is
> recognized worldwide and will be an ideal tool as we pioneer new solutions
> consumers can use to explore, experiment and exchange information.”
>
> “The combination of the LEGO brand’s powerful relationship with children and
> families all over the world — based on our values of imagination,
> creativity, fun and learning — with Microsoft’s vision of empowering people
> of all ages through great software any time, any place and on any device,
> creates a unique opportunity for a relationship that serves children in a
> way that truly makes a difference in their lives,” said Torben Ballegaard
> Sorensen, executive vice president, LEGO Company.
>
> Microsoft and LEGO Company Forge Ahead
> The alliance between Microsoft and LEGO Company will span a multitude of
> groups within each company and touch the lives of millions of their
> consumers. Initially, key areas of Microsoft involved in the LEGO alliance
> will include MSN®, Microsoft® Windows Media™ Technologies, the Xbox™ video
> game system, and .NET services.
>
> Consumers can already benefit from the Microsoft and LEGO Company alliance
> at MSN Kids channel, where LEGO Company is working with MSN to deliver
> creative, new content. In addition, LEGO Company products are already
> featured on MSN eShop, the one-stop shopping location on MSN. Consumers are
> able to experience the world of LEGO Company in a virtual environment by
> exploring MSN Kids channel for the latest LEGO games and activities as well
> as purchase the physical products that consumers enjoy through MSN eShop. In
> addition, LEGO Company will have an advertising presence in targeted areas
> of MSN and will be marked by further joint marketing opportunities where
> consumers will be able to experience the advantages of the Internet together
> with MSN and LEGO Company.
>
> LEGO Company will adopt Microsoft technologies in its future offerings by
> integrating Microsoft Passport for authentication and wallet data — as well
> as the COPPA-compliant Kids Passport — into the new LEGO.com Web site, to
> help ensure consumers the most secure, reliable and easy way to make
> purchases online. On the interactive entertainment front, LEGO Company has
> been named a game developer for the new Xbox for gamers of all ages. The
> company will also integrate Windows Media into new versions of the
> successful LEGO Studios line of moviemaking products. Similarly, LEGO
> Company will facilitate the integration of Microsoft .NET services and
> technologies throughout its global enterprise network to increase
> productivity of its users and availability of content, while reducing total
> cost of ownership.
>
> About LEGO Company
> The family-owned LEGO Company was founded in Denmark in 1932. The company is
> the world leader in providing quality products and experiences that
> stimulate children’s creativity, imagination and learning. It does so
> through activities that encourage hands-on, minds-on creation, fun,
> togetherness and sharing of ideas. These activities include the development
> and marketing of computer-based play and educational materials, such as the
> award-winning LEGO MINDSTORMS product line. By the year 2005, the company
> wants the LEGO brand to be the strongest in the world among families with
> children. More information about the company is available at LEGO.com
>
> About Microsoft
> Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in
> software, services and Internet technologies for personal and business
> computing. The company offers a wide range of products and services designed
> to empower people through great software — any time, any place and on any
> device.
>
> For more information, press only:
>
> Microsoft Corp.
> Michelle Simpson, Waggener Edstrom, (503)443-7000,
>
> Rapid Response Team, Waggener Edstrom, (503) 443-7000
>
> For additional information on Microsoft, please visit Microsoft’s corporate
> information pages on www.microsoft.com/presspass
>
> LEGO Company
> Eva Lykkegaard, +45 79 50 74 24,
>
> Kina Paegert, (760) 9185377
>
> For more information on the LEGO Company, please visit
> www.lego.com/info/default.asp
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Message is in Reply To:
 | | Microsoft and LEGO Company Announce a Shared Dream
|
| Microsoft & LEGO form partnership. From: (URL) Corp. to Deliver Joint Services and Products with LEGO Company Enabling Consumers to Explore and Develop Their Creative Potential. REDMOND, Wash., and BILLUND, Denmark — Jan. 10, 2001 Microsoft Corp. (...) (24 years ago, 10-Jan-01, to lugnet.general)
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