Subject:
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Re: Is LEGO killing off the very concept of a Theme?
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Newsgroups:
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lugnet.general
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Date:
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Wed, 4 Oct 2000 01:50:49 GMT
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Viewed:
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737 times
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According to an article in ID magazine, March/April 2000, Lego posted its
first loss since the companies founding in the 1930s. The article contends
that this is due in part to the widely expanded theme product line.
Honestly, is this really a big deal? I am most interested in getting cool
parts to make cool custom creations...
jake
In lugnet.general, Bradley Dale writes:
> I've noticed some disturbing trends.
>
> 1. Theme logos are no longer used- the old Castle flag, the red & white TOWN
> roadsign, the word SPACE in white against a starry background. Very familiar
> logos I'd like to see brought back. Now we just have subtheme logos, and a • lot
> of them.
> 2. Many favourite Themes have been killed off already- Pirates, Western,
> Aquanauts, and Space are history. Star Wars (new), Adventurers (new), Town,
> Castle and Trains are the only ones left. The fate of Underground is • uncertain
> at this point, but it won't last to 2004.
> 3. Themes will often feature only a single subtheme at a time. New subthemes
> seem to requrie the discontinuation of old ones. There is very little overlap
> between figures in different subthemes, and the theme lack a sense of unity.
> 4. Subthemes that are switched annually and run for very brief periods of
> time, making the theme look worse as a whole. I hate this. Why can't we have
> a Green Ninja Fortress in 2000?
> 5. Box changes that seem out of the theme. A Knights Kingdom box doesn't • look
> like a Castle box, and that is just wrong.
>
> Are we going to have only subthemes in the new century?
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Message has 2 Replies:
 | | Re: Is LEGO killing off the very concept of a Theme?
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| If I may jump in here with a thought of my own... All of the new subthemes have too short a shelf life and try to throw too much in a single set ( who among us can afford ALL of the larger sets?) which seems to destroy the idea of LEGO building. The (...) (24 years ago, 4-Oct-00, to lugnet.general)
| | | Re: Is LEGO killing off the very concept of a Theme?
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| Jake, I agree with you completely. As long as the parts are great (and in great colors), I can build my own creations at will. But it does seem that AFOLs are in two camps. One camp that wants to build basically whatever sets come out (they are the (...) (24 years ago, 4-Oct-00, to lugnet.general)
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Message is in Reply To:
| | Is LEGO killing off the very concept of a Theme?
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| I've noticed some disturbing trends. 1. Theme logos are no longer used- the old Castle flag, the red & white TOWN roadsign, the word SPACE in white against a starry background. Very familiar logos I'd like to see brought back. Now we just have (...) (24 years ago, 3-Oct-00, to lugnet.general) !
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