Subject:
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Re: Is LEGO killing off the very concept of a Theme?
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Newsgroups:
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lugnet.general
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Date:
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Wed, 4 Oct 2000 15:59:53 GMT
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Viewed:
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483 times
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In lugnet.general, Bradley Dale wrote:
> Is LEGO killing off the very concept of a Theme?
Yes. It's easier to mass-market product when it looks like a totally
brand-new concept. So having long-time Themes hanging around is
counter-productive, marketing-wise.
Plus, "Space", "Castle", and "Town" aren't exciting. Too vague and general
and all-encompassing.
But those're just my interpretations of TLC's actions.
Steve
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Message has 2 Replies:
 | | Re: Is LEGO killing off the very concept of a Theme?
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| (...) If TLC is marketing to children in general then their current trends make sense in the short run. On the other hand if TLC wants to keep a new generation of would be AFOLs (which I would argue is the majority of TLC's revenue) then they are (...) (24 years ago, 4-Oct-00, to lugnet.general)
| | | Re: Is LEGO killing off the very concept of a Theme?
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| (...) I'd agree with this interpretation. I'd suggest that fans try to respect TLC's will to survive, even while feeling nostalgic. From a marketing point of view, I'd also say that "modeling" in general is kinda dead. By modeling I mean like the (...) (24 years ago, 7-Oct-00, to lugnet.general)
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Message is in Reply To:
| | Is LEGO killing off the very concept of a Theme?
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| I've noticed some disturbing trends. 1. Theme logos are no longer used- the old Castle flag, the red & white TOWN roadsign, the word SPACE in white against a starry background. Very familiar logos I'd like to see brought back. Now we just have (...) (24 years ago, 3-Oct-00, to lugnet.general) !
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