To LUGNET HomepageTo LUGNET News HomepageTo LUGNET Guide Homepage
 Help on Searching
 
Post new message to lugnet.generalOpen lugnet.general in your NNTP NewsreaderTo LUGNET News Traffic PageSign In (Members)
 General / 22764
22763  |  22765
Subject: 
Re: Is LEGO killing off the very concept of a Theme?
Newsgroups: 
lugnet.general
Date: 
Wed, 4 Oct 2000 15:59:53 GMT
Viewed: 
557 times
  
In lugnet.general, Bradley Dale wrote:

Is LEGO killing off the very concept of a Theme?

Yes.  It's easier to mass-market product when it looks like a totally
brand-new concept.  So having long-time Themes hanging around is
counter-productive, marketing-wise.

Plus, "Space", "Castle", and "Town" aren't exciting.  Too vague and general
and all-encompassing.

But those're just my interpretations of TLC's actions.

Steve



Message has 2 Replies:
  Re: Is LEGO killing off the very concept of a Theme?
 
(...) If TLC is marketing to children in general then their current trends make sense in the short run. On the other hand if TLC wants to keep a new generation of would be AFOLs (which I would argue is the majority of TLC's revenue) then they are (...) (24 years ago, 4-Oct-00, to lugnet.general)
  Re: Is LEGO killing off the very concept of a Theme?
 
(...) I'd agree with this interpretation. I'd suggest that fans try to respect TLC's will to survive, even while feeling nostalgic. From a marketing point of view, I'd also say that "modeling" in general is kinda dead. By modeling I mean like the (...) (24 years ago, 7-Oct-00, to lugnet.general)

Message is in Reply To:
  Is LEGO killing off the very concept of a Theme?
 
I've noticed some disturbing trends. 1. Theme logos are no longer used- the old Castle flag, the red & white TOWN roadsign, the word SPACE in white against a starry background. Very familiar logos I'd like to see brought back. Now we just have (...) (24 years ago, 3-Oct-00, to lugnet.general) ! 

20 Messages in This Thread:










Entire Thread on One Page:
Nested:  All | Brief | Compact | Dots
Linear:  All | Brief | Compact

This Message and its Replies on One Page:
Nested:  All | Brief | Compact | Dots
Linear:  All | Brief | Compact
    

Custom Search

©2005 LUGNET. All rights reserved. - hosted by steinbruch.info GbR