Subject:
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Re: Is LEGO killing off the very concept of a Theme?
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Newsgroups:
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lugnet.general
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Date:
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Thu, 5 Oct 2000 15:31:22 GMT
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Viewed:
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646 times
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> If TLC is marketing to children in general then their current trends make
> sense in the short run. On the other hand if TLC wants to keep a new
> generation of would be AFOLs (which I would argue is the majority of TLC's
> revenue) then they are shooting themselves in the foot. I have overheard many
> kids and parents aggravated by the fact that they can't find more sets in the
> theme that they collect. I have even over heard 6-10ish kids complaining about
> the "crappy new sets with no basic pieces." The child was holding the new Town
> Jr. Backhoe at the time. [cue Mr. KKK "these video games are stealing our
> customers"] Yeah, right.
>
> -Lord Insanity
Yep. TLC just doesn't get it...not yet, anyway. We're a bunch of spend-happy
AFOLS because we were hooked on a quality product when we were children. If TLC
doesn't give kids a product with inherent worth that can be carried past
adolescence, then I'm afraid that video games and such will indeed put the
company out of business.
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Message is in Reply To:
 | | Re: Is LEGO killing off the very concept of a Theme?
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| (...) If TLC is marketing to children in general then their current trends make sense in the short run. On the other hand if TLC wants to keep a new generation of would be AFOLs (which I would argue is the majority of TLC's revenue) then they are (...) (24 years ago, 4-Oct-00, to lugnet.general)
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