Subject:
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Is LEGO killing off the very concept of a Theme?
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Newsgroups:
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lugnet.general
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Date:
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Tue, 3 Oct 2000 20:24:17 GMT
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I've noticed some disturbing trends.
1. Theme logos are no longer used- the old Castle flag, the red & white TOWN
roadsign, the word SPACE in white against a starry background. Very familiar
logos I'd like to see brought back. Now we just have subtheme logos, and a lot
of them.
2. Many favourite Themes have been killed off already- Pirates, Western,
Aquanauts, and Space are history. Star Wars (new), Adventurers (new), Town,
Castle and Trains are the only ones left. The fate of Underground is uncertain
at this point, but it won't last to 2004.
3. Themes will often feature only a single subtheme at a time. New subthemes
seem to requrie the discontinuation of old ones. There is very little overlap
between figures in different subthemes, and the theme lack a sense of unity.
4. Subthemes that are switched annually and run for very brief periods of
time, making the theme look worse as a whole. I hate this. Why can't we have
a Green Ninja Fortress in 2000?
5. Box changes that seem out of the theme. A Knights Kingdom box doesn't look
like a Castle box, and that is just wrong.
Are we going to have only subthemes in the new century?
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Message has 7 Replies:
 | | Re: Is LEGO killing off the very concept of a Theme?
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| (...) lot (...) uncertain (...) look (...) Hear hear. This is about the smartest and most insightful thing I've heard in a long time. Somebody should write TLG saying this. I just want to say I'm in total agreement here. Thank you, Mr. Dale! -dead (24 years ago, 3-Oct-00, to lugnet.general)
| | | Re: Is LEGO killing off the very concept of a Theme?
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| "Bradley Dale" <dinosauria_ca@yahoo.ca> wrote in message news:G1vFCH.II1@lugnet.com... (...) look (...) I like the old boxes just as much as anyone else. But I doubt we will ever see styrofoam lined boxes with flip open lids ever again. It is what (...) (24 years ago, 3-Oct-00, to lugnet.general)
| | | Re: Is LEGO killing off the very concept of a Theme?
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| According to an article in ID magazine, March/April 2000, Lego posted its first loss since the companies founding in the 1930s. The article contends that this is due in part to the widely expanded theme product line. Honestly, is this really a big (...) (24 years ago, 4-Oct-00, to lugnet.general)
| | | Re: Is LEGO killing off the very concept of a Theme?
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| Not only that, but TLG has also stopped the production of decorated elements with the logo of the theme on them. I love the slopes, tiles and sometimes larger elements that had the Classic Space logo and other subtheme logos on them, especially (...) (24 years ago, 4-Oct-00, to lugnet.general)
| | | Re: Is LEGO killing off the very concept of a Theme?
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| (...) Yes. It's easier to mass-market product when it looks like a totally brand-new concept. So having long-time Themes hanging around is counter-productive, marketing-wise. Plus, "Space", "Castle", and "Town" aren't exciting. Too vague and general (...) (24 years ago, 4-Oct-00, to lugnet.general)
| | | Re: Is LEGO killing off the very concept of a Theme?
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| I agree with you. Although I never bought any castle sets (I'm sad for that today) I feel it's sad that themes disappear. Besides that, it's the juniorisation thing, but it has been disscussed 1000+ time so I won't start another disscussion again. (...) (24 years ago, 4-Oct-00, to lugnet.general)
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