Subject:
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Re: Is LEGO killing off the very concept of a Theme?
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Newsgroups:
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lugnet.general
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Date:
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Wed, 4 Oct 2000 18:06:51 GMT
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Viewed:
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575 times
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In lugnet.general, Steve Bliss writes:
> In lugnet.general, Bradley Dale wrote:
>
> > Is LEGO killing off the very concept of a Theme?
>
> Yes. It's easier to mass-market product when it looks like a totally
> brand-new concept. So having long-time Themes hanging around is
> counter-productive, marketing-wise.
>
> Plus, "Space", "Castle", and "Town" aren't exciting. Too vague and general
> and all-encompassing.
>
> But those're just my interpretations of TLC's actions.
>
> Steve
If TLC is marketing to children in general then their current trends make
sense in the short run. On the other hand if TLC wants to keep a new
generation of would be AFOLs (which I would argue is the majority of TLC's
revenue) then they are shooting themselves in the foot. I have overheard many
kids and parents aggravated by the fact that they can't find more sets in the
theme that they collect. I have even over heard 6-10ish kids complaining about
the "crappy new sets with no basic pieces." The child was holding the new Town
Jr. Backhoe at the time. [cue Mr. KKK "these video games are stealing our
customers"] Yeah, right.
-Lord Insanity
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Message has 1 Reply:
 | | Re: Is LEGO killing off the very concept of a Theme?
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| (...) Yep. TLC just doesn't get it...not yet, anyway. We're a bunch of spend-happy AFOLS because we were hooked on a quality product when we were children. If TLC doesn't give kids a product with inherent worth that can be carried past adolescence, (...) (24 years ago, 5-Oct-00, to lugnet.general)
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Message is in Reply To:
| | Re: Is LEGO killing off the very concept of a Theme?
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| (...) Yes. It's easier to mass-market product when it looks like a totally brand-new concept. So having long-time Themes hanging around is counter-productive, marketing-wise. Plus, "Space", "Castle", and "Town" aren't exciting. Too vague and general (...) (24 years ago, 4-Oct-00, to lugnet.general)
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