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Subject: 
Re: Lego and the NBA
Newsgroups: 
lugnet.sports
Date: 
Wed, 5 Jun 2002 21:10:56 GMT
Viewed: 
4576 times
  
I am fairly certain that Lego will not change from yellow faces.  For one
thing, the yellow face is one of their most famous and endeared trademarks.
Everyone identifies with the smiling yello face.  Second, if you look at
Lego.com where the press release is posted, the lego figure displayed on the
link, although computer generated, appears with a yello face.  Lastly, I
think the final proof that Lego wouldn't change face color to denote race,
can be seen in evidence of what figures they have released: first, there
were the American Indian minifigs a few years back, all yellow.  Then, just
this year, they released a Jango Fett minifig in the Star Wars line--also
yellow.

Granted, all this is supposition, but I really can't forsee Lego altering
face color.

KEith


In lugnet.football, James Trobaugh writes:
If they do these sets with minifigs I wonder if this will force LEGO to
address the "race" issue with the figs? If they try to make the figures
after real athletes then I would think so.

jt


In lugnet.announce, Danny Sullivan writes:
From Bloomberg News, I read this blurb in Friday's San Francisco Chronicle,
business section, page 2, column 1:

LEGO TO MAKE BASKETBALL TOYS FOR NBA

New York - Lego A/S, the Danish maker of its namesake plastic toy building
blocks, will make National Basketball Association-related toys under a
multiyear agreement with the NBA.
Terms weren't disclosed. Closely held Lego will introduce a line of Lego
Sports toys that will include NBA-themed items and Lego Soccer products (DS
- huh?), company spokesman Michael McNally said. Product details will be
released later this year, he said.


Not sure what they meant by the Soccer products statement seeing as the line
has existed for years already, but that's what it said.

This brings a whole new meaning to the dis "BRICK!", doesn't it?
Danny



Message is in Reply To:
  Re: Lego and the NBA
 
If they do these sets with minifigs I wonder if this will force LEGO to address the "race" issue with the figs? If they try to make the figures after real athletes then I would think so. jt (...) (22 years ago, 31-May-02, to lugnet.sports)

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