Subject:
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Re: Lore on Lego vs. Legos
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Newsgroups:
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lugnet.mediawatch
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Date:
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Wed, 4 Feb 2004 22:54:38 GMT
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Viewed:
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1936 times
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In lugnet.mediawatch, David Laswell wrote:
> In lugnet.mediawatch, Dave Schuler wrote:
> > Still, someone can refer to "Fords" or "Toyotas" without causing an
> > uproar, so there is some precedent for pluralized brandnames, however
> > incorrectly it might apply to LEGO.
>
> Can you tell me the one automobile brand name that is generically equated with
> all automobiles? That's right, there isn't one. Most auto companies refer to
> their own vehicles in that style, even as part of their own jingos. This is the
> other side of the street, where companies who don't have to worry about their
> trademarks being diluted actually want you to think "Widget(tm)" instead of
> "gear" because it means you're more likely to buy brand Widget over brand Gizmo.
Still, I've heard people say "I'd never buy a Ford" or "Fords suck" or that kind
of thing, so at some level it is true that people can equate a brand with all
subsets of the brand. Nevertheless, your point is well taken.
> > Maybe the fatal flaw in the "LEGO is correct" viewpoint is this: Is there
> > anyone who wouldn't know what is meant when someone says "Legos" in
> > context?
>
> Clearly there are, as many parents see all LEGO-style bricks as being "legos",
> regardless of manufacturer. And in this case, unlike with automobiles, it
> actually hurts the name-brand company to have a bunch of other companies
> mooching off their reputation.
Eeek! Good answer! And I, the clone-guy, didn't even think of that. Oh, well.
They're all Legos anyway, right? 8^P
Dave!
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Message is in Reply To:
 | | Re: Lore on Lego vs. Legos
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| (...) Can you tell me the one automobile brand name that is generically equated with all automobiles? That's right, there isn't one. Most auto companies refer to their own vehicles in that style, even as part of their own jingos. This is the other (...) (20 years ago, 4-Feb-04, to lugnet.mediawatch)
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