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In lugnet.mediawatch, Matthew Miller wrote:
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Purple Dave purpledave@maskofdestiny.com wrote:
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Huh? “LEGO bricks” is the standard preferred term. And who does he
think he is, going around and lecturing people on proper trademark
protection when he’s typing “Lego” instead of “LEGO”? Just because
someone says that “LEGO” can’t be pluralized into “LEGOS” doesn’t mean
that they’re saying that “LEGO” is the plural of “LEGO”.
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I think you need to read the last paragraph again. :)
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I’m not sure what pains me more: the fact that this issue seems to come up again
and again or the fact that we are now spotlighting ‘news’ articles from blogs.
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As for the capitalization issue: that’s a very long-standing conflict
between marketing/sales/companies and journalists. See:
http://www.theslot.com/webnames.html
Which includes the classic summary: “You want all caps? Go buy an ad!”
As that article points out, and as you’ll see elsewhere, AP style (which
most newspapers follow) dictates that company names are printed in all
caps only if each letter is pronounced separately. El ee gee oh would be
LEGO; Lego is Lego.
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Which is all well and good except for two things:
1) Many of us around here are not accredited journalists.
2) Many of us around here are respectful of the company and its wishes for
the way that its logo gets used. If LEGO wants their name spelled in caps then
so be it. I ask people everyday to spell my name correctly, why shouldn’t I
give that same measure of consideration to a company that I feel has earned it?
Regards,
Allan
• Not ‘Alan’ or ‘Allen’ or ‘Al’, but Allan. Thanks!
Setting follow-up to .general since there is no .blog group and this is not a
.mediawatch worthy thread.
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Message has 1 Reply:
Message is in Reply To:
 | | Re: Lore on Lego vs. Legos
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| (...) I think you need to read the last paragraph again. :) As for the capitalization issue: that's a very long-standing conflict between marketing/sales/companies and journalists. See: (URL) Which includes the classic summary: "You want all caps? (...) (20 years ago, 2-Feb-04, to lugnet.mediawatch)
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