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Subject: 
Re: Lore on Lego vs. Legos
Newsgroups: 
lugnet.mediawatch
Date: 
Wed, 4 Feb 2004 16:44:52 GMT
Viewed: 
1877 times
  
In lugnet.mediawatch, Allan Bedford wrote:

And part of why the plural version grates on me is that it sounds like someone
is saying the equivalent of 'sheeps'.

If "Legos" grates on you the way "nukuler" grates on me, then you have my
sympathy!  Still, someone can refer to "Fords" or "Toyotas" without causing an
uproar, so there is some precedent for pluralized brandnames, however
incorrectly it might apply to LEGO.

Maybe the fatal flaw in the "LEGO is correct" viewpoint is this:  Is there
anyone who wouldn't know what is meant when someone says "Legos" in context?  As
long as the corrupted pseudo-plural can retain any traction in popular usage,
then TLG's efforts to maintain the brandname's purity are doomed!

Dave!



Message has 2 Replies:
  Re: Lore on Lego vs. Legos
 
(...) There's the exact same technical/legalistic rule against saying "Fords" or "Toyotas" or "Burger Kings" or "Pentiums" or "Dells" or "Dumpsters". Or "Kleenexes" or "Band-Aids". Again as the original article pointed out. :) (20 years ago, 4-Feb-04, to lugnet.mediawatch)
  Re: Lore on Lego vs. Legos
 
(...) Can you tell me the one automobile brand name that is generically equated with all automobiles? That's right, there isn't one. Most auto companies refer to their own vehicles in that style, even as part of their own jingos. This is the other (...) (20 years ago, 4-Feb-04, to lugnet.mediawatch)

Message is in Reply To:
  Re: Lore on Lego vs. Legos
 
(...) When the subject/word comes up that is the best way I can describe it as well... the fact that it 'grates' on me. (...) Excellent analogy! And part of why the plural version grates on me is that it sounds like someone is saying the equivalent (...) (20 years ago, 4-Feb-04, to lugnet.mediawatch)

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