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In lugnet.build, Timothy D. Freshly writes:
>
> Dan <jedi101673@aol.com> wrote in message news:Fo585t.Ho5@lugnet.com...
> > Town Jr. is aimed toward the 8 year olds of today. Impatient. When you • have
> > big stuff, it is easier.
>
> And this is the beginning of what I see as a vicious downward-spiralling
> circle - kids are more impatient, so TLG comes up with easier sets
> (presumably to keep kids from getting frustrated and going on to "easier"
> toys). However, with less challenge in the building process, Lego loses the
> unique character of a construction toy and becomes just another action toy.
> As an action toy, Lego is quickly discarded by these impatient children in
> favor of the next fad toy. Result - TLG gains in the very short term but
> loses the chance to develope a long term customer.
>
> Compare this scenario to the scenario of TLG returning to better,
> non-juniorized sets - children are challenged both intellectually and
> creatively to build more and more complex structures. Some children become
> frustrated and move on to other toys but many are hooked by the uniqueness
> of Lego. Result - long term customers and eventual AFOLs (who spend BIG $$$
> on Lego).
>
> Conclusion - would TLG rather have a lot of one purchase customers
> (impatient children) or fewer multiple purchase customers (think Larry P.,
> etc. here). Maybe I'm nuts but I would go for the latter any day. However,
> by continuing with juniorization, etc., unfortunately, by its present
> course, TLG appears to be opting for the former.
>
> Tim
>
> PS. Star Wars appears to be the exception. I hope that TLG realizes that
> the set design means as much (if not more) to their goods sales as does the
> Star Wars license. The Star Wars line also shows that TLG can produce good
> sets (piece-wise and design-wise) at affordable prices. Hopefully, this
> catches back on to other themes.
IMO, if TLG doesn't cut it out with the "sell to the impatient ones" plan soon,
kids will become more and more used to it, until the whole thing is screwed. I
think TLG is making the kids impatient by getting them used to such juniorized
faliures of sets as they've been selling recently. I do agree entirely,
however, that the Star Wars sets are still excellent. Perhaps those are their
sets for AFOLs?
Z
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