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Subject: 
Re: LEGO® Launches Battle Over Trademark
Newsgroups: 
lugnet.mediawatch
Date: 
Mon, 23 Nov 2009 04:26:16 GMT
Viewed: 
14649 times
  
In lugnet.mediawatch, David Laswell wrote:
   Here’s a better question. If that had been the case, would anyone have even had the desire to attempt to clone MB at all?

Happens now and again. As I recall, toy vehicles that transformed into robots were marketed in the USA with almost no success, but Hasbro took the idea, attached a story line to it, and an animated show, and it took off like wildfire.

I expect that if MegaBloks came first, they might not have enjoyed the same prominence that LEGO had when their competitor clone brands first started surfacing. But in that instance, LEGO may have the opportunity to MAKE a poorly executed idea into a successful product. And in that fictitious case, should there be any legal issue with LEGO making a copy of the same geometry as the MegaBlok, only using better, higher-quality plastic, better set designs, and higher quality all around (packaging, printing, etc)?

DaveE



Message has 1 Reply:
  Re: LEGO® Launches Battle Over Trademark
 
(...) That's an interesting question to ponder. When LEGO-scale Mega Bloks came onto the scene, they filled a gap that LEGO had left open. Namely, MB produced simple sets with large quantities of basic elements in unusual colors, such as military (...) (15 years ago, 23-Nov-09, to lugnet.mediawatch, FTX)

Message is in Reply To:
  Re: LEGO® Launches Battle Over Trademark
 
(...) Here's a better question. If that had been the case, would anyone have even had the desire to attempt to clone MB at all? There are several different construction toy systems out there, and so far the only one I've really seen any non-bootleg (...) (15 years ago, 22-Nov-09, to lugnet.mediawatch, FTX)

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