Subject:
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Re: LEGO® Launches Battle Over Trademark
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Newsgroups:
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lugnet.mediawatch
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Date:
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Sun, 22 Nov 2009 20:29:45 GMT
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Viewed:
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14501 times
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In lugnet.mediawatch, David Eaton wrote:
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To turn it around for a minute, suppose that MegaBloks had come out first,
and produced poor quality bricks. Then, when their patent ran out, LEGO
decided to make awesome bricks that matched the MegaBloks standard, simply
because MegaBloks at the time of LEGO’s inception happened to be the market
leader. Should LEGO have been forced to pick a different scale so that they
didn’t conflict with the MegaBlok iconic image?
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Here’s a better question. If that had been the case, would anyone have even had
the desire to attempt to clone MB at all? There are several different
construction toy systems out there, and so far the only one I’ve really seen any
non-bootleg clones for is the LEGO system. If the LEGO system was not the first
version that people had become familiar with, and whatever was the first version
to have significant market penetration was stretching the definition of
“quality”, why would anyone want to copy them? Wouldn’t that sort of company
instead look for the best available construction toy to clone? I mean, how many
cars can you think of that were trying to appeal to fans of the Yugo?
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Message has 1 Reply:
 | | Re: LEGO® Launches Battle Over Trademark
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| (...) Happens now and again. As I recall, toy vehicles that transformed into robots were marketed in the USA with almost no success, but Hasbro took the idea, attached a story line to it, and an animated show, and it took off like wildfire. I expect (...) (15 years ago, 23-Nov-09, to lugnet.mediawatch, FTX)
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Message is in Reply To:
| | Re: LEGO® Launches Battle Over Trademark
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| (...) I guess here's the rub: To turn it around for a minute, suppose that MegaBloks had come out first, and produced poor quality bricks. Then, when their patent ran out, LEGO decided to make awesome bricks that matched the MegaBloks standard, (...) (15 years ago, 19-Nov-09, to lugnet.mediawatch, FTX)
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