Subject:
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Re: LEGO® Launches Battle Over Trademark
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Newsgroups:
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lugnet.mediawatch
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Date:
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Thu, 19 Nov 2009 20:27:21 GMT
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Viewed:
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12767 times
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In lugnet.mediawatch, John Neal wrote:
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it doesn’t seem right for a company to sponge off of another without
providing compensation or something. Licensing, for example.
It is little wonder why clones can provide a cheaper product-- they are
using TLG for all of their financial heavy lifting WRT advertising.
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While I agree with the morality, the legality is another issue. In essence,
though, your point has already been addressed. Thanks to their patent, LEGO
enjoyed an exclusive right to production for 20 or so years, allowing them to be
the dominant brand they are today. So, they already received the benefit they
were due for coming up with the system, and it paid off in terms of majority
market share. And they will probably continue to be the dominant brand, unless
they screw up somehow. That’s their reward.
The tragedy would be if they were expressly allowed to maintain a monopoly. If
some other company can do a better job, they should be allowed to do so. That’s
capitalism, as immoral as it may be at times.
DaveE
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Message has 2 Replies:
 | | Re: LEGO® Launches Battle Over Trademark
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| (...) Agreed. (...) I guess I am just an old dog stuck using that with which I've always known: LEGO. Even if another company were in fact able to do a better job than TLG, I doubt that I would convert. Yeah, yeah: capitalism. Though I would say (...) (15 years ago, 19-Nov-09, to lugnet.mediawatch, FTX)
| | | Re: LEGO® Launches Battle Over Trademark
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| (...) That's a great point, Dave, and it brings to mind two related issues: 1. Competition. I wonder what path LEGO would have chosen in the mid-90s if they didn't have a significant market competitor to deal with. Mega Bloks was just starting to (...) (15 years ago, 19-Nov-09, to lugnet.mediawatch, FTX)
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Message is in Reply To:
| | Re: LEGO® Launches Battle Over Trademark
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| (...) I completely agree with all of what you are saying, Dave. What I am saying is that it doesn't seem right for a company to sponge off of another without providing compensation or something. Licensing, for example. It is little wonder why clones (...) (15 years ago, 19-Nov-09, to lugnet.mediawatch, FTX)
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