Subject:
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Re: LEGO® Launches Battle Over Trademark
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Newsgroups:
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lugnet.mediawatch
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Date:
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Tue, 17 Nov 2009 16:34:10 GMT
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Viewed:
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13582 times
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In lugnet.mediawatch, Larry Marak wrote:
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I wonder if the clones would have enjoyed the success that they’ve had were
they to have created a brick system that didn’t replicate the dimensions of
LEGO bricks.
Clearly a case of wanting your brick and repeating it, too.
JOHN
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The answer to your question is obvious. Enlighten and others manufacture for
a market that never could afford to buy Lego bricks. The success of Lego’s
clone of the Kiddiecraft brick has had very little influence on the success
of later cloning companies.
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Not a valid analogy I believe. LEGO didn’t clone Kiddiecraft; it took the idea
and ran with it. Since their improvements were superior to the original, the
original died off.
Clones today exist because of their compatibility with LEGO, not necessarily
their improvements on LEGO. Although I must say that Mega Bloks have tried the
fusion of action figures and LEGO bricks idea and have had some success with it.
But I still maintain that the overarching appeal of the clones is their
compatibility with the LEGO system.
JOHN
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Message has 1 Reply:
 | | Re: LEGO® Launches Battle Over Trademark
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| (...) Lego did not license the Kiddicraft design. They took it and *slightly* modified it. The Kiddicraft design, although patented in the UK, was not protected in Denmark. They bought all of the residual rights to the brick (in the early 1980s) (...) (15 years ago, 18-Nov-09, to lugnet.mediawatch, FTX)
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Message is in Reply To:
| | Re: LEGO® Launches Battle Over Trademark
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| (...) The answer to your question is obvious. Enlighten and others manufacture for a market that never could afford to buy Lego bricks. The success of Lego's clone of the Kiddiecraft brick has had very little influence on the success of later (...) (15 years ago, 17-Nov-09, to lugnet.mediawatch, FTX)
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