Subject:
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Re: LEGO® Launches Battle Over Trademark
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Newsgroups:
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lugnet.mediawatch
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Date:
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Tue, 17 Nov 2009 18:27:02 GMT
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Viewed:
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12989 times
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In lugnet.mediawatch, Larry Marak wrote:
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The answer to your question is obvious. Enlighten and others manufacture for
a market that never could afford to buy Lego bricks. The success of Lego’s
clone of the Kiddiecraft brick has had very little influence on the success
of later cloning companies.
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The LEGO Company did not clone the Kiddiecraft brick. They licensed the
design, then bought the rights to it outright, and then improved upon it with
the addition of the tubes inside the bricks that prevent cross-stacked parts
from sliding across each other and significantly improve the grip strength of
the taller bricks. That version was patented by TLC.
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Message has 1 Reply:
 | | Re: LEGO® Launches Battle Over Trademark
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| (...) From what I recall, LEGO received KiddieCraft bricks in 1947 along with their first molding machine. The bricks were (if I infer correctly) presented to LEGO as examples of what can be done with plastic injection molding. LEGO probably didn't (...) (15 years ago, 19-Nov-09, to lugnet.mediawatch, FTX)
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Message is in Reply To:
| | Re: LEGO® Launches Battle Over Trademark
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| (...) The answer to your question is obvious. Enlighten and others manufacture for a market that never could afford to buy Lego bricks. The success of Lego's clone of the Kiddiecraft brick has had very little influence on the success of later (...) (15 years ago, 17-Nov-09, to lugnet.mediawatch, FTX)
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