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In lugnet.market.theory, William R. Ward writes:
> "Matthew Gerber" <matthew@digitaliris.com> writes:
> > Loss of identity is directly related to loss of trademark. Ask anyone going
> > to "Kinko's" to make "Xeroxes" if they are truly visiting their local
> > Kinko's branch to make photocopies on Xerox machines, or if they are going
> > to Local Copies 'n' Stuff to make photocopies on a Konica machine...you'd be
> > surprised at the answer.
>
> I'll definitely agree with you about "Xerox" having lost its trademark
> identity, but I don't think I've ever heard of "Kinko's" being used in
> a generic sense. Maybe it's a regional difference (I'm in the San
> Francisco Bay Area).
Oh yeah...as a former manager of a Kinko's branch, I can attest to this one
personally.
> Did you know that "Realtor" is a registered trademark?
Yep.
> But I don't
> think "Bricksmith" is. Only "Guild of Bricksmiths." If the GoB wants
> to prevent other people from using the term "Bricksmith" they should
> assert a trademark for that as well.
Good point (though not really part of the original issue)...and something
GoB might want to consider if it becomes important to them.
Matt
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