Subject:
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Re: Bulk Prices!
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Newsgroups:
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lugnet.lego.direct
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Date:
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Sun, 9 Jul 2000 07:31:35 GMT
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Viewed:
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875 times
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In lugnet.lego.direct, Silas Pierrot writes:
> [...] They do not need to sell these things bulk, in
> a sense they are doing us a favour, so for them to stop selling the bricks
> bulk would be no loss to them, and a big loss to us.
I think TLC is absolutely not doing this as a favour to us, although we can
certainly be happy perceiving it that way and TLC would be equally happy for
us to perceive it that way. I think TLC is doing this because they realize
they do need to do this in order to compete in the global Internet economy in
the 21st Century[1]. This is way too important to TLC to simply be a _favor_
to the adult LEGO community.
Getting themselves geared up for bulk purchasing and short just-in-time
production runs opens doors to many derivative possibilities down the road --
custom MOC's, custom parts packs, custom-image-to-LEGO-mosaic applications,
and any number of other fan's-wet-dream-for-the-past-five-years applications.
If and when these things happen, don't expect TLC to acknowledge that these
were old ideas kicking around for years already publicly in RTL long before
LEGO Direct came along.
> [...]
> I think an opposite logic should be used. Everybody buy lots of Lego from
> Lego Direct.
Nit: LEGO Direct doesn't sell bulk elements. LEGO Direct communicates with
consumers. LEGO Shop At Home sells the bulk elements.
--Todd
[1] which of course starts in 6 months. :)
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Message has 3 Replies:
 | | Re: Bulk Prices!
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| (...) Do you think that they will begin to communicate with consumers about other things than bulk sales? Ben Roller (24 years ago, 9-Jul-00, to lugnet.lego.direct)
| | | Re: Bulk Prices!
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| I really wonder who else (other than the adult Lego community) regularly uses Shop At Home to make purchases. You have to be a die hard Lego fan to go to the trouble of mail ordering specific pieces. There is lots of selection in the stores to keep (...) (24 years ago, 9-Jul-00, to lugnet.lego.direct)
| | | Re: Bulk Prices!
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| (...) Oops, that's missing some important words. It should say: Getting themselves geared up for bulk purchasing and anything else related to it which they may or may not choose to do, such as short just-in-time production runs (if they can switch (...) (24 years ago, 9-Jul-00, to lugnet.lego.direct, lugnet.general)
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Message is in Reply To:
| | Re: Bulk Prices!
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| Oops, I sent this to Richard when I meant to post it. Here's a second try.... I have to argue with the 'vote with your dollars' logic. If no one buys the bulk bricks, TLC will come to the conclusion that there is no demand for them and stop selling (...) (24 years ago, 9-Jul-00, to lugnet.lego.direct)
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