Subject:
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Re: Bulk Prices!
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Newsgroups:
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lugnet.lego.direct
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Date:
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Wed, 5 Jul 2000 21:18:37 GMT
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Viewed:
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2655 times
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richard marchetti wrote:
>
> Hey Y'all:
<excellent price / cost analysis snipped>
>
> I think we should ALL try to vote with our dollars and hopefully Lego Direct
> will take the hint. Don't buy the bulk bricks at these prices unless you need
> them for a current project. Buy only the rarer stuff like the plates, tiles,
> windows, trees, and some of the roof bricks perhaps -- those are the tolerably
> good deals.
>
> Let Lego Direct know that price matters to you!
>
> -- Richard (this is what happens when you get the sticker shock of trying to
> figure out your first bulk order)
A few points to consider in the price analysis:
I believe the 1200 piece buckets, and other, similar offerings, are kind
of a
loss leader for Lego; they don't aim to make a profit on them, but
rather,
offer them because they encourage people to buy other Lego brand
products to
go with them - ones which show a larger profit margin. They also are
*1200*
piece buckets, whereas the bulk packs are at most 100 pieces - not the
same
kind of scale.
Finally, I'm not sure that they expected the amount of interest / volume
of
sales they're seeing - and they would have priced accordingly. Lower
volumes
require higher prices to cover overhead, etc.
Hopefully, Lego Direct will be able to offer better prices in the
future;
right now they're more-or-less comparable to existing supply sets. I
personally think they should reward large purchases of single piece
types -
that makes their lives easiest. By large, I mean hundreds or thousands
of
bricks of one type and colour, or at least very large orders.
The fact of the matter is, while I spent perhaps $250 on Lego Direct, I
would be likely to spend much more if I felt the prices were more
advantageous. As it is, I'm "cherry picking" - ordering the items I
simply
can't get any other way at a more reasonable price. As the price comes
down, and the selection widens, I become more and more likely to use LD
as my source of Lego.
Jeff Elliott
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Message has 1 Reply:
 | | Re: Bulk Prices!
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| That's all well and good, but isn't there a fixed minimum cost below which one cannot go - IE in order to turn the molding machine on and have it churn out bricks from the designated mold wouldn't there still have to be a minimum cost incurred for (...) (26 years ago, 5-Jul-00, to lugnet.lego.direct)
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Message is in Reply To:
| | Bulk Prices!
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| Hey Y'all: I am very glad that Lego Direct has at last set up shop on the web. Some of the elements being offered are a terrific boon to us lego hobbyists. I hope we shall soon see a considerable expansion of the elements offered to include a (...) (26 years ago, 29-Jun-00, to lugnet.lego.direct)
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