Subject:
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Re: New Shell Promotional Sets Online
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Newsgroups:
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lugnet.general
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Date:
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Thu, 5 Aug 1999 19:46:41 GMT
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Viewed:
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991 times
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On Thu, 5 Aug 1999 10:23:45 GMT, Sanjay D'Souza <Sds87@hotmail.com> wrote:
> Scans of the Shell Promotion article that featured in LEGO REVIEW - July 1999
> are now available at the direct link http://homepages.ihug.co.nz/~jsds
>
> The article covers the following issues amongst others.
>
> - The lack of penetration in the US market.
Specifically, they couldn't negotiate any deals with North American
Shell operations, and they tested it in Japan but it produced negative
results, partly due to "forecourt service", meaning customers rarely
enter the shop when they fill their tanks, a practice quite common in
the US which might explain why it didn't get anywhere here. I think
they might be better trying to go after fast food in the US, which
they apparently will be doing at McDonalds later this year.
Very interesting article, thanks for posting it Sanjay.
Rob
+-------------------------------------------+
| Rob Farver - rfarver@rcn.com |
| http://www.farver.com/lego/ |
| http://members.ebay.com/aboutme/rfarver |
+-------------------------------------------+
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Message is in Reply To:
 | | New Shell Promotional Sets Online
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| Scans of the Shell Promotion article that featured in LEGO REVIEW - July 1999 are now available at the direct link (URL) article covers the following issues amongst others. - The lack of penetration in the US market. - The 1998 football sets. - The (...) (25 years ago, 5-Aug-99, to lugnet.general)
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