Subject:
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New Shell Promotional Sets Online
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Newsgroups:
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lugnet.general
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Date:
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Thu, 5 Aug 1999 10:23:45 GMT
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Viewed:
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1098 times
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Scans of the Shell Promotion article that featured in LEGO REVIEW - July 1999
are now available at the direct link http://homepages.ihug.co.nz/~jsds
The article covers the following issues amongst others.
- The lack of penetration in the US market.
- The 1998 football sets.
- The importance of the Dutch market.
- Disappointing test sales.
- Future expectations.
- New products for autumn 1999.
Sanjay
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Message has 3 Replies:
 | | Re: New Shell Promotional Sets Online
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| (...) What I couldn't find in the article was a list of countries where the promotion would be happening. Anyone have any ideas? Where were they last year? I am disappointed by the news that they will not be offered in the States. I had previously (...) (25 years ago, 5-Aug-99, to lugnet.general)
| | | Re: New Shell Promotional Sets Online
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| (...) Specifically, they couldn't negotiate any deals with North American Shell operations, and they tested it in Japan but it produced negative results, partly due to "forecourt service", meaning customers rarely enter the shop when they fill their (...) (25 years ago, 5-Aug-99, to lugnet.general)
| | | Re: New Shell Promotional Sets Online
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| (...) Sanjay, Correct me if I'm wrong, but isn't LEGO REVIEW an *internal* publication? Printed by TLG for TLG eyes only? If so, I wonder how comfortable TLG is about a fan on the net disclosing private/internal TLG documents? (Not that I don't find (...) (25 years ago, 5-Aug-99, to lugnet.general)
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Message is in Reply To:
| | Shell Promotional Sets - Autumn 1999
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| I'm not sure if this has been mentioned previously, and apologies if it has but flipping through "LEGO REVIEW - July 1999" (1) I read that TLG are releasing two new Shell promotional sets in Europe during autumn. These will be in addition to the 10 (...) (25 years ago, 4-Aug-99, to lugnet.general)
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