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Subject:	Re: Greatest demand is for Bionicle -- Yuck! :)
Newsgroups:	lugnet.general, lugnet.technic.bionicle
Date:	Wed, 17 Oct 2001 17:10:47 GMT
Viewed:	938 times

Has anyone done a study to determine what is so appealing to the buyers of Bionicle? And I don't mean the AFOLs as much as the rest of the buyers... Is it: - Because they are robotic/action figures? - Because they have a full online story behind them, with characters and a specific storyline? - The online game, which is different from just a storyline, I guess. - Because they are "combat" based? ( The idea of "knocking masks off" to "cure" infected or evil enemies) any other ideas? The thought I was having was that whatever the reason, it CAN be applied to traditional Lego system sets, if Lego wanted to... i.e. Hype the minifig, leave less storyline to the imagination (UGH), etc. -Andy Lynch Or did I miss a gigantic thread on this subject already? I probably did... <sigh> <snip> > "Steve Tanner" <bounga1@REMOVECAPSyahoo.com> wrote in message > news:GLCv6K.7nu@lugnet.com... > > > Now Lego will have the justification to focus more on this junk, • and less > on others :-(

Message has 4 Replies:

		Re: Greatest demand is for Bionicle -- Yuck! :)
(...) Andy, I think this has been discussed before.. however.. (...) This is something I've been pondering as well, as an adult with marketing, collectibles industry (gag), and 'net background... (...) Action figures have always been "cool". I think (...) (23 years ago, 17-Oct-01, to lugnet.general, lugnet.technic.bionicle)

		Re: Greatest demand is for Bionicle -- Yuck! :)
(...) I think you have a good starting point as to why Bionicle is appealing, but the full reason would be 'It's just Bionicle'. It's the flavor of the month. Lego hit the whole marketing shebang perfectly with this idea, though I believe that (...) (23 years ago, 17-Oct-01, to lugnet.general, lugnet.technic.bionicle)

		Re: Greatest demand is for Bionicle -- Yuck! :)
(...) I think the very fact that we have Bionicle today is due to the past success of the Throwbot/Slizers and Roboriders sets. Whenever LEGO has a runaway best-seller (e.g. the Aquanaut sets), they run the idea into the ground trying to replicate (...) (23 years ago, 17-Oct-01, to lugnet.general, lugnet.technic.bionicle)

		Re: Greatest demand is for Bionicle -- Yuck! :)
I'd imagine that the Throwbots and RoboRiders weren't extraordinarily successful, but they were successful enough without Lego having made any attempt to promote them that Lego realized they could be extraordinarily successful if they did something (...) (23 years ago, 18-Oct-01, to lugnet.general, lugnet.technic.bionicle)

Message is in Reply To:

		Re: Greatest demand is for Bionicle -- Yuck! :)
"Steve Tanner" <bounga1@REMOVECAPSyahoo.com> wrote in message news:GLCv6K.7nu@lugnet.com... (...) on others :-( (...) other (...) either (...) reorder. (...) as (...) line. (...) I had a conversation with the owner of a Learning Express ((URL) toy (...) (23 years ago, 17-Oct-01, to lugnet.general, lugnet.technic.bionicle)

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