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Subject: 
Re: TLG is loosing money!
Newsgroups: 
lugnet.general
Date: 
Tue, 19 Jan 1999 17:36:40 GMT
Viewed: 
896 times
  
I read in the WSJ a couple of weeks ago that the big toy stores like Toys R Us
and WalMart etc also had a bad season, people are getting really bored with
all the junk they sell, whereas the smaller speciatlity toy shops improved
sales. Items like Rokenbok sold very well (according to WSJ).

Like I said in an earlier post. Lego is spreading itself too thin and
producing too much mediocre stuff, a sure way to lose money.

I think Lego is doing itself a disservice by aiming at the TRU/WalMart crowd.
I mean why are there so many "Not Available in any Store" sets now in the S@H
catalog? Why can't the speciality toy shops get these as well? I can
understand if the superstores don't want to stock them but it's ridiculous to
hold them back from everyone else.

I hope Lego is humbled by this experience and returns to its roots, i.e.
making the best construction toys money can buy.

Matt



Message has 1 Reply:
  Re: TLG is loosing money!
 
Matthew Bates writes: [Snipped a lot of good stuff] (...) I second that! Lego is still the best construction toy around. However, this is more and more due to the lack of quality you get from the 'other toys' where it used to be due to the quality (...) (26 years ago, 20-Jan-99, to lugnet.general)

Message is in Reply To:
  TLG is loosing money!
 
This morning, I read in the newspaper that TLG Denmark will have to "dumb" 1,000 of its 10,000 workers due to bad commercial results! TLG itself is not in great danger, but it has lost a lot of customers to electronic toys and computergames. IMHO: (...) (26 years ago, 19-Jan-99, to lugnet.general)

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