Subject:
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Re: TLG is loosing money!
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Newsgroups:
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lugnet.general
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Date:
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Tue, 19 Jan 1999 08:16:06 GMT
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Viewed:
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827 times
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Mark de Kock wrote in message ...
> This morning, I read in the newspaper that TLG Denmark will have to "dumb"
> 1,000 of its 10,000 workers due to bad commercial results! TLG itself is • not
> in great danger, but it has lost a lot of customers to electronic toys and
> computergames.
> IMHO: perhaps Town Jr. has something to do with it?
> Could it be that we will have to tell our (grand)children of the good • ol'days,
> when there was this building toy called Lego?
> I hope not!
They're loosing money? I hope they funnel it into product development. Or
maybe give me some...
I think the fact that kids the world over are falling prey to the Nintendo
syndrome, and aren't paying much attention to thinking/building toys. TLG
is changing their targeting practice in order to increase their market
share. They probably realize that kids want action toys, not building toys.
Town Jr. gives them that. Town Jr. is clearly presenting itself (IMHO) as
an action toy that needs to be built, not a building toy that can be played
with.
Jesse
__________________________________________________________________
Jesse The Jolly Jingoist
Looking for answers?
Read the rec.toys.lego FAQ! http://www.multicon.de/fun/legofaq.html
Power-search in Deja News! http://www.dejanews.com/home_ps.shtml
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Message has 1 Reply:
 | | Re: TLG is loosing money!
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| On Tue, 19 Jan 1999 08:16:06 GMT, Jesse Long uttered the following profundities... (...) Had just purchased the two silver freestyle sets for my nephew. He enjoyed the two puny Shell sets and Santa set I gave him, and thought that some more bricks (...) (26 years ago, 19-Jan-99, to lugnet.general)
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Message is in Reply To:
| | TLG is loosing money!
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| This morning, I read in the newspaper that TLG Denmark will have to "dumb" 1,000 of its 10,000 workers due to bad commercial results! TLG itself is not in great danger, but it has lost a lot of customers to electronic toys and computergames. IMHO: (...) (26 years ago, 19-Jan-99, to lugnet.general)
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