Subject:
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Re: Bulk Sets (was: Re: How about "Technic Tubs" ?)
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sat, 13 Oct 2001 14:13:37 GMT
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Viewed:
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2951 times
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In lugnet.dear-lego, Allan Bedford writes:
> In lugnet.dear-lego, William R. Ward writes:
> > "Allan Bedford" <apotomeREMOVE-THIS@altavista.net> writes:
> > > In lugnet.dear-lego, Thomas (T. J.) Avery writes:
> > > > In lugnet.dear-lego, William R. Ward writes:
> > > > > Lego can safely discontinue the blue tubs, which were probably not
> > > > > profitable at only $19.95 (when you include the costs of distribution,
> > > > > etc.).
> > >
> > > I doubt anything LEGO makes, now or at any time in the past, could be
> > > classified a loss leader. There is not $19.99 worth of raw materials and
> > > packaging in that tub.
> >
> > Didn't you read the part in parentheses?
> >
> > --Bill.
>
> Sorry... let me rephrase....
>
> There is not $19.95 worth of raw materials, packaging and costs of
> distribution etc. in that tub.
>
> I don't waver from my point. I still don't believe that was a loss leader
> for LEGO.
>
> Regards,
> Allan
Bill and Allan
I brought that point up with Brad Justus at Brickfest 2001 when I asked
about single color 3033's. I, like alot of other people, assumed (never
assume) it was a loss leader also.
Brad said it "was not a loss leader", however the 3033 does make a profit,
just not as profitable as the regular themes.
HTH
Mark
#525
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