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 Dear LEGO / 3492
3491  |  3493
Subject: 
Bulk Sets (was: Re: How about "Technic Tubs" ?)
Newsgroups: 
lugnet.dear-lego, lugnet.technic
Date: 
Fri, 12 Oct 2001 21:28:41 GMT
Viewed: 
2595 times
  
In lugnet.dear-lego, William R. Ward writes:
I'm pretty sure they were intended to compete with MegaBlox which had
been producing similar tubs at similarly cut-rate prices.  Lego's 3033
(just about?) completely annihilated the competition.  Now that there
is no competition for that (I don't think MegaBlox makes them anymore)
Lego can safely discontinue the blue tubs, which were probably not
profitable at only $19.95 (when you include the costs of distribution,
etc.).

That's a shame. I consider the Blue Tub (3033) a staple set amongst AFOLs
everywhere. Their content is just too essential to our building needs. Even
if you only use 50% of the bricks, it's still worth the $20 price (comparing
it to bulk bricks at S@H).

My guess would be at least $50 for any kind of blue-tub-like quantity
of Lego, perhaps even more for Technic.

If Lego ever produced another set like the 3033, I think $50 would be more
reasonable (given that the content is different). I think people would pay a
lot more for a 1200 piece tub of plates, technic bricks, or earth-tone bricks.

Given the current selection of Technic sets, I think a bulk set of basic
Technic parts is necessary. Leave out the styling panels and all the other
useless parts that dominate existing Technic sets. Just offer the plain,
basic "building blocks" of Technic.

Has anyone heard anything about a "sculptures kit"? I seem to remember
reading something a while back about Lego offering bulk sets of bricks and
plates for the purpose of sculpture building. That would be a step in the
right direction.

TJ



Message has 2 Replies:
  Re: Bulk Sets (was: Re: How about "Technic Tubs" ?)
 
(...) Lego has stated that 3033 is NOT a loss leader. (meaning it's profitable). (23 years ago, 12-Oct-01, to lugnet.dear-lego, lugnet.technic)
  Re: Bulk Sets (was: Re: How about "Technic Tubs" ?)
 
(...) I doubt anything LEGO makes, now or at any time in the past, could be classified a loss leader. There is not $19.99 worth of raw materials and packaging in that tub. (...) I think an argument could be made that it might also be a staple for (...) (23 years ago, 13-Oct-01, to lugnet.dear-lego, lugnet.technic)

Message is in Reply To:
  Re: How about "Technic Tubs" ???...???
 
(...) I'm pretty sure they were intended to compete with MegaBlox which had been producing similar tubs at similarly cut-rate prices. Lego's 3033 (just about?) completely annihilated the competition. Now that there is no competition for that (I (...) (23 years ago, 12-Oct-01, to lugnet.dear-lego, lugnet.technic)

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