Subject:
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Re: Its starting to happen...
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Newsgroups:
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lugnet.color
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Date:
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Tue, 10 Apr 2007 16:00:01 GMT
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Highlighted:
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(details)
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In lugnet.color, Chris Phillips wrote:
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Do you suppose the real reason behind the color change was to make the
product visually “jump off the shelves” under the crappy lighting in
Wal-Mart? This would make more sense than any other rationale I’ve heard so
far, except that you usually don’t see the actual bricks until you get home
and open the box.
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It’s a definite possibility, and the only one that would mesh with the claim
that they were bringing the three affected colors more in line with the rest of
the color palette (even regular blue and dark-green have a distinct warm
undertone and look bad next to dark-bley). The one thing that would really
affect this is the in-store display program. TRU would see the most obvious
benefit from this, as one of the local TRU stores currently has at least five
such displays (one BIONICLE, one Star Wars, one AquaRaiders, one Batman, one
Exo-Force, and I want to say that there’s one more whose theme I can’t remember
right now). But yeah, the old greys have a distinct yellow tone, even when
they’re brand new, when viewed under flourescent lighting. The sad thing is
that this change makes them look better only at the point of purchase. The
instant that you walk out the store...blue crap. Well, unless you’re
masochistic enough to light your entire house with cheap cool-blue flourescent
lighting. And you don’t mind the long-term damage that the higher UV levels
will produce in all of your ABS parts except the black ones (black being the
only UV-stable shade of ABS, due to the fact pure carbon is used for the
pigment).
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In LEGO Retail stores, they seem to favor recessed incandescent lighting.
This would support the argument that they believed their original colors look
worse under fluorescents. (Maybe they should’ve just used black lights and
lava lamps!)
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Oh, black lights are an entirely different can of worms. If you have access to
a flourescent black-light (they work a lot better than the incandescent
variety), try looking at different colors with it. Some of the odd things that
I’ve found are that red ABS (but not the softer plastic like they use for sabers
and short-swords) looks exactly the same under black-light as it does under
regular light (the only color that I can really say that about, BTW), there were
two different formulas of brown being used in 2001 (they looked 100% identical
under any normal lighting, but not under black-light, and that was with Toa
parts that had, when I noticed this, only been in production for about one
year), lime green looks flourescent but isn’t, the shade of light trans-blue
that looks flourescent isn’t...but the one that doesn’t look flourescent is,
back when the Bohrok sets were still available there were two faintly different
shades of purple Krana brains that could be positively identified under
blacklight (the slightly brighter shade was flourescent), a lot of colors that
you wouldn’t think would exhibit flourescent tendancies at all would have a dull
purple glow under black-light, and as I noted with the red parts, two parts made
in the same color but with different plastics will often react very differently
from each other. And my color palette is nowhere near even half of what has
been officially produced, so I can’t even begin to catalogue how all the various
colors react.
Now, as for Lava Lamps, they don’t really give off much light at all, though it
is all incandescent, I believe. What little color you could actually make out
(particularly if the Lava Lamp in question had colored water), should look
pretty good.
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Message has 1 Reply:
 | | Re: Its starting to happen...
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| (...) Ah, yes. Even Target has those display cases, and they seem to have first appeared around the time of the color change if my memory serves me. (...) Yes, I mentioned this because I have known how surprising fluorescence can be since I was a (...) (17 years ago, 10-Apr-07, to lugnet.color, FTX)
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Message is in Reply To:
| | Re: Its starting to happen...
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| (...) Do you suppose the real reason behind the color change was to make the product visually "jump off the shelves" under the crappy lighting in Wal-Mart? This would make more sense than any other rationale I've heard so far, except that you (...) (17 years ago, 10-Apr-07, to lugnet.color, FTX)
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