| |
All,
As the saying goes... I have some good news and some bad news about the 10152
Maersk ship.
I’m sorry it’s taken me so long to post an update. We’ve been working on a
number of things surrounding this set.
As you certainly recall, the situation with the Maersk blue bricks was that we
were very near the end of our Maersk blue ABS supply. We’d been working from a
large stockpile of the Maersk blue for years (we buy big to make it
cost-effective), and it was finally about to run out. Out of coincidence, Maersk
requested a new Maersk LEGO set. We decided to run out the supply of ABS with
this one last set. Once it was gone, it simply wasn’t going to be cost-effective
for us to buy another supply of ABS to continue developing that color.
If you’ve seen the set in person, you’d probably not be surprised to learn that
we had very positive feedback from consumers of all ages. Since we sold out the
Maersk blue version in a matter of weeks, we decided to continue the production,
and asked you for feedback on what color to do it in.
But after a few months, Maersk came back to us with a request for more of the
10152 sets. Apparently the 10152 that they had taken delivery of were working
quite well for them. They agreed to cover the expense of buying a very small
(and expensive) quantity of Maersk blue ABS in order to be able to produce more
sets. We purchased just enough ABS for this one run, and while we don’t have any
plans for more production, I certainly won’t promise again! :)
The good news is that once again, Shop At Home was able to take advantage of
this limited run to produce another (relatively) small quantity of the 10152 in
Maersk blue.
The bad news is that this means we need to postpone (and perhaps cancel) the
dark blue 10152 version. As soon as we know for sure, I’ll pass the word.
The estimated launch date for the next run of the 10152 is late spring/early
summer. We’re still working on finalizing this, and I’ll update you as soon as I
can. (The info on LEGOshop.com you say yesterday launched while we still working
on the details... the Feb. launch date was a placeholder only. My apologies for
the confusion.)
My apologies for the re-direction this project has taken, but hopefully it is
more good news than bad!
Jake
---
Jake McKee
Community Liaison
LEGO Community Development
|
|
Message has 24 Replies:
 | | Re: 10152 Update
|
| Jake & All, (...) Right. (...) It is a very cool set, no doubt. (...) Excellent. (...) Well, I for one am glad to here it will be out again in the blue, even if it is a limited run. Maybe Maersk will be able to help make some more sets, like, oh, I (...) (19 years ago, 18-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| (...) Hey Jake, thanks for updating us on what's going on. I hope and pray that you will be able to release the Dark Blue version, personally I think it looks better that the Maersk blue! -- Nathan (19 years ago, 18-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| (...) For all collectors who trusted your words of a "Limited Edition" of this set and bought it by thinking having a real rare and collectible set with the ever last bricks in maersk blue this announcement is a kick in their ass. One more fact not (...) (19 years ago, 19-Dec-04, to lugnet.lego)
| | | Re: 10152 Update
|
| Hello! (...) You'd certainly be well advised not to. Everything you promise (in good faith, no doubt) is in danger to be turned into a lie by TLC themselves. (...) Limited. Sure. Like the "limited" run that made us buy out the first run, huh? How (...) (19 years ago, 19-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| (...) And it appears that many a Lego fan has requested the grays to remain the same. Of course there was no choice. Perhaps all those in favor of keeping the old grays have less pull than Maersk. Seems there's no problem producing Maersk blue again (...) (19 years ago, 19-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| OMG, just about everything off the first post in this thread is so lame. First, Jake, thank you for the update. I'd been kind of wondering actually. Also, thank you for telling us the story in detail. Where so many other official releases would just (...) (19 years ago, 19-Dec-04, to lugnet.lego, FTX) !
| | | comme toujours
|
| (...) Good news would be if the second run was only for Maersk and not for selling them again. What do you now mean with "limited"? Each limited set, TLC sold in the last years, got a second, third..... production run. Can you imagine that most of (...) (19 years ago, 19-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| (...) Wow, an excellent business move by TLC! These come once in a Maersk blue moon, so let's enjoy it. Yeah, yeah, the 10152 was supposed to be the last run of Maersk blue. But isn't this good news? - "Hey, we got some other company to subsidize (...) (19 years ago, 19-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| Nice try on putting some icing on it. Unfortunately, production re-runs of a supposedly limited item generally is a No-No, Mr. McKee! You now have folks at TLG HQ write that down a hundred times for easier learning. And all the others here too who (...) (19 years ago, 19-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| (...) Someone simply needs to convince Maersk to change their corporate color from Maersk blue to dark blue! (19 years ago, 19-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| D***, I was really looking foward to that set to get some dark blue bricks. I may be being selfish but I don't really care about the Maersk blue parts, there isn't enough variety of pieces and its not that different to Medium blue but Dark blue (...) (19 years ago, 19-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| In lugnet.lego, Jake McKee wrote: Hahaha! Yes I am laughing out loud about this..... I am not trusting in any word out of the LEGO Company as I mentioned a while ago. Now I am not surprised nor dissapointed as I would have been, if there still would (...) (19 years ago, 19-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| (...) Thanks for the update, Jake! After reading the various whining about "broken promises" in this thread, remember this: circumstances changed as they often do in life. Maersk wanted more of that set. They were willing to pony up to get it. Side (...) (19 years ago, 19-Dec-04, to lugnet.lego, FTX) !
| | | Re: 10152 Update
|
| Thanks for the update Jake, and for yet again braving the criticism of those who only ever seem to see the negative side of things. I think in this instance, TLG were damned if they did and damned if they didn't. If they'd never said that the set (...) (19 years ago, 19-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| (...) Hey Jake, Though I didn't buy the first time and probabily will not buy it once more, I find these really good news for all the people who missed the first chance. And for me that's all that maters: getting the set because it is so great. As (...) (19 years ago, 20-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| (...) cool! please let us know when you find out how many more sets will be available as well as if the dark blue version will/will not be produced. i appreciate your letting us know! jason (19 years ago, 20-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| In lugnet.lego, Jake McKee wrote: SNIP (...) Jake, Thanks for the update. I really appreciate being able to get info on special sets like this. I wouldn't even know this set existed if it wasn't for TLC sharing info like this on LUGNET. I know I'm (...) (19 years ago, 20-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| Selling items, suggesting a last-time chance and indicating there will only be a limited quantity availible, then make more of exactly the same items later is no acceptable way of conducting business, regardless of circumstances. Customers (!) are (...) (19 years ago, 20-Dec-04, to lugnet.lego)
| | | Re: 10152 Update
|
| Hi all, 1) I would like to mention a fact to this issue, which might help to understand the annoyance of nearly all German AFOLs (here on LUGNET and on 1000steine.de (see: (URL)). In Germany, the set was actually announced as limited. The official (...) (19 years ago, 20-Dec-04, to lugnet.lego, FTX) !
| | | Re: 10152 Update
|
| (...) Cool. I may have to squirrel away some cash to buy a few more. (...) While I think more Maersk blue is good, I'm bummed at the news that the dark blue may not happen. Even though I voted for the dark green, I still was looking forward to (...) (19 years ago, 20-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| (...) Excellent, I look forward to getting a copy of this set (I hadn't heard about it until this posting). (Speaking, I guess, as a Lego collector: I don't collect based on whether something is rare or not, but on whether I like the model. My (...) (19 years ago, 20-Dec-04, to lugnet.lego)
| | | Re: 10152 Update
|
| "Jake McKee" <jacob.mckee@america.lego.com> wrote in message news:I8xw3s.KoJ@lugnet.com... (...) Thanks Jake. Thanks for bringing us this news in person so we can be prepared before the actual event occurs. As for the rest of you, hmm, let's see (...) (19 years ago, 21-Dec-04, to lugnet.lego)
| | | Re: 10152 Update
|
| (...) Well if it still sells very well I hope it is produced in dark blue as well. Only because I think a set this well designed deserves a large production run and a spot in the S@H cataloge, and thus further increase its sales. I am just glad to (...) (19 years ago, 23-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
|
| In lugnet.lego, Jake McKee wrote: ... (...) ... (...) Okay LEGO, Now the cat's out of the bag. How much do we have to chip in for two train car hopper loads of Classic Grey and Dark Grey ABS? Ed (19 years ago, 20-Jan-05, to lugnet.lego, FTX) !
|
257 Messages in This Thread:
(Inline display suppressed due to large size. Click Dots below to view.)
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
