Subject:
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Re: 10152 Update
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Newsgroups:
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lugnet.lego
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Date:
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Sun, 19 Dec 2004 13:05:37 GMT
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Highlighted:
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(details)
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7514 times
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In lugnet.lego, Jake McKee wrote:
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All,
As the saying goes... I have some good news and some bad news about the 10152
Maersk ship.
I’m sorry it’s taken me so long to post an update. We’ve been working on a
number of things surrounding this set.
As you certainly recall, the situation with the Maersk blue bricks was that
we were very near the end of our Maersk blue ABS supply. We’d been working
from a large stockpile of the Maersk blue for years (we buy big to make it
cost-effective), and it was finally about to run out. Out of coincidence,
Maersk requested a new Maersk LEGO set. We decided to run out the supply of
ABS with this one last set. Once it was gone, it simply wasn’t going to be
cost-effective for us to buy another supply of ABS to continue developing
that color.
If you’ve seen the set in person, you’d probably not be surprised to learn
that we had very positive feedback from consumers of all ages. Since we sold
out the Maersk blue version in a matter of weeks, we decided to continue the
production, and asked you for feedback on what color to do it in.
But after a few months, Maersk came back to us with a request for more of the
10152 sets. Apparently the 10152 that they had taken delivery of were working
quite well for them. They agreed to cover the expense of buying a very small
(and expensive) quantity of Maersk blue ABS in order to be able to produce
more sets. We purchased just enough ABS for this one run, and while we don’t
have any plans for more production, I certainly won’t promise again! :)
The good news is that once again, Shop At Home was able to take advantage of
this limited run to produce another (relatively) small quantity of the 10152
in Maersk blue.
The bad news is that this means we need to postpone (and perhaps cancel) the
dark blue 10152 version. As soon as we know for sure, I’ll pass the word.
The estimated launch date for the next run of the 10152 is late spring/early
summer. We’re still working on finalizing this, and I’ll update you as soon
as I can. (The info on LEGOshop.com you say yesterday launched while we still
working on the details... the Feb. launch date was a placeholder only. My
apologies for the confusion.)
My apologies for the re-direction this project has taken, but hopefully it is
more good news than bad!
Jake
---
Jake McKee
Community Liaison
LEGO Community Development
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Wow, an excellent business move by TLC! These come once in a Maersk blue moon,
so let’s enjoy it. Yeah, yeah, the 10152 was supposed to be the last run of
Maersk blue. But isn’t this good news? - “Hey, we got some other company to
subsidize the production of a couple more tons of Maersk blue parts (a high
proportion of which will end up in the hands of AFOLs)!”
Let me pause here to cry some big, salty tears for those “collectors” whose
portfolio just took a hit... I love capitalism, and I’ll never demonize anyone
for buying these things up and selling them above MSRP - but doesn’t capitalism
involve taking risks? So quit whining.
It’s too bad about the dark blue version. Is not producing it a condition of
Maersk’s deal, or does TLC just think the market will be saturated? I wouldn’t
be buying either version, but I’d like to see more availability of parts.
The real good news here is that now we know TLC will make whatever you want -
for a price. Now, we’ve all seen those posts (I’ve made some of them) about how
much money AFOLs aren’t spending because of the color change. Now we can put
that money to good use buying old-gray and old-brown ABS for TLC to turn into
bricks. Jake, is there any information you can give us about how much this sort
of thing would cost? Did Maersk get completed 10152s as part of the deal, or
just the chance to purchase them along with everyone else?
Marc Nelson Jr.
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Message is in Reply To:
 | | 10152 Update
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| All, As the saying goes... I have some good news and some bad news about the 10152 Maersk ship. I'm sorry it's taken me so long to post an update. We've been working on a number of things surrounding this set. As you certainly recall, the situation (...) (19 years ago, 18-Dec-04, to lugnet.lego, lugnet.lego.announce, FTX) !!
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