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 LEGO Company / 1117
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Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Tue, 16 Mar 2004 18:01:17 GMT
Viewed: 
3591 times
  
Jake,

I have filled out your questions. But some important remarks:

In the last years I spend aprox. 1200 Euro each year for LEGO.
This year I will spend 0 Euro! I will definitely do not buy an discoloured
bricks!

Most time I spend this year with my hobby is to write postings like this and
reading postings like this.
I have build just only some hours this year!

My hobby is kind of leaving me. And in some months perhaps I will realize
that LEGO is not my hobby anymore.
Change back the colours!

And I think it will be the last time, that I have filled out such questions.
Communication between LEGO and AFOLs for me is reduced to a single question:

WHEN will LEGO change back to the old colours. Just waiting for an answer!
No other things are of interest.

Dirk

"Jake McKee" <jacob.mckee@america.lego.com> schrieb im Newsbeitrag
news:HuMFDI.1to5@lugnet.com...
{(Note: please trim newsgroups on reply)}

All,

As you know, I work both with you and with colleagues inside the LEGO • Company.
My efforts internally include a large bit of "training and introduction" • about
AFOLs. Projects like the "AFOLs" comic are meant to help educate my • colleagues
about who the AFOLs are, and why they do what they do.

In an effort to help fill out my "toolbox", I [really] need your help.I • get
questions in almost every meeting like "so what's the average age" or "how • much
do they typically spend in a year". The answers to these questions have • been
estimated based on several Brickfest surveys, Shop At Home surveys, and a • bit of
gut feel.

I need your help in collecting deeper, richer answers to some of the • basics
about who you are. In an effort to pull this off, I've put together an • survey
using the LEGO MyOpinions functionality. You can find it at:

<http://exapp005.informative.com/servlet/efocus?DST=LEGO_AFOL>

The survey is relatively short, and should take you less than 5 minutes. • Please
please take a few minutes to fill it out as honestly as you can. Please be • as
truthful as you can in this session. Exaggerating the numbers to beef up • your
stats, or trying to make a statement about color change won't help AFOLs, • it
will only hurt. Only one time through per person.

Anyway, thanks in advance for your help on this. Once we've gotten the • data
back, this will be a [HUGE] new tool for me to use in my efforts to spread • AFOL
concepts and news through the company.

Thanks!¬
Jake

---¬
Jake McKee¬
Community Liaison¬
LEGO Community Development



Message is in Reply To:
  I need your help... and info!
 
(Note: please trim newsgroups on reply) All, As you know, I work both with you and with colleagues inside the LEGO Company. My efforts internally include a large bit of "training and introduction" about AFOLs. Projects like the "AFOLs" comic are (...) (20 years ago, 15-Mar-04, to lugnet.lego, lugnet.announce, lugnet.general, lugnet.publish, lugnet.space, lugnet.trains, lugnet.lego.announce, FTX) !! 

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