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Subject: 
I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.announce, lugnet.general, lugnet.publish, lugnet.space, lugnet.trains, lugnet.lego.announce
Followup-To: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 14:10:30 GMT
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(Note: please trim newsgroups on reply)

All,

As you know, I work both with you and with colleagues inside the LEGO Company. My efforts internally include a large bit of “training and introduction” about AFOLs. Projects like the “AFOLs” comic are meant to help educate my colleagues about who the AFOLs are, and why they do what they do.

In an effort to help fill out my “toolbox”, I really need your help.I get questions in almost every meeting like “so what’s the average age” or “how much do they typically spend in a year”. The answers to these questions have been estimated based on several Brickfest surveys, Shop At Home surveys, and a bit of gut feel.

I need your help in collecting deeper, richer answers to some of the basics about who you are. In an effort to pull this off, I’ve put together an survey using the LEGO MyOpinions functionality. You can find it at:

http://exapp005.informative.com/servlet/efocus?DST=LEGO_AFOL

The survey is relatively short, and should take you less than 5 minutes. Please please take a few minutes to fill it out as honestly as you can. Please be as truthful as you can in this session. Exaggerating the numbers to beef up your stats, or trying to make a statement about color change won’t help AFOLs, it will only hurt. Only one time through per person.

Anyway, thanks in advance for your help on this. Once we’ve gotten the data back, this will be a HUGE new tool for me to use in my efforts to spread AFOL concepts and news through the company.

Thanks!
Jake

---
Jake McKee
Community Liaison
LEGO Community Development


Subject: 
RE: I need your help... and info!
Newsgroups: 
lugnet.lego
Date: 
Mon, 15 Mar 2004 14:42:03 GMT
Reply-To: 
<marco.correia@soporcel.pt#Spamcake#>
Viewed: 
3491 times
  
Jake,

using the LEGO MyOpinions functionality. You can find it at:
<http://exapp005.informative.com/servlet/efocus?DST=LEGO_AFOL>

done.

You could specify the currency (US Dollar?) when asking the amount spent.

Jake McKee¬

Will you ever release the resulting stats to the AFOL community ?
...it'd be nice to see our (stat) "image" :)

mc.


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 14:51:58 GMT
Viewed: 
3519 times
  
In lugnet.lego, Jake McKee wrote:
   I need your help in collecting deeper, richer answers to some of the basics about who you are. In an effort to pull this off, I’ve put together an survey using the LEGO MyOpinions functionality. You can find it at:

http://exapp005.informative.com/servlet/efocus?DST=LEGO_AFOL

Jake,

One question I thought was a little tricky to answer was “How many people attend these events?” Because I filled in that my favorite LEGO community events were both LUG Meetings & Train Shows. The answer as to how many people attend is different. 1,000s of people come to the train shows and see MichLTC’s work, but only 20-30 people attend the meetings.

Also this quesiton - “Outside of discussions with other community members, about how many family members, friends, and others do you talk to about your LEGO creations and ideas over the course of a year?” - At first I thought just about my family, friends and co-workers and that was a smallish number. But if I include all the people I talk to at Train Shows, then the number rockets up.

Also I noticed that the question about dollars spent on LEGO was aimed at “Sets” not necessarily parts bought at Pick-A-Brick or on Bricklink, etc. My amount spent on just sets (last year, anyways) was about 50% of my total spending. This year (with the new greys) it’s likely to be only 15%.

I made my best guesses that I could on ambigous questions and finished the survey. Good luck with the survey and I hope it helps you!

Jason Spears | BrickCentral | MichLUG


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 14:53:05 GMT
Viewed: 
3479 times
  
Jake McKee wrote:
<http://exapp005.informative.com/servlet/efocus?DST=LEGO_AFOL>
Just a little imperfectness with the survey:

At one point you ask, if any of the events have been visible in the
media, i.e. TV/Radio/Newpaper/None of the Above. If one of the media
types has been activated, the survey goes on asking how often oneself
was found in that particular media. Well, I know that the meeting in
Frechen last spring was on TV, but I wasn't (lucky TV!). Likewise, there
has been media exposure of 1000SteineLand, but I am in no position to
know or give details.

Maybe you should leave that out in the general AFOL survey and try to
find out what kind of media exposure the individual events had - and the
organisers will be in a better position to tell you about that.

With the question of where one spends the Lego budget - Brand stores and
Legoland shops are covered by "Retail", aren't they?

Yours, Christian


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 14:57:17 GMT
Viewed: 
3552 times
  
Hello!


In lugnet.lego, Jake McKee wrote:
   trying to make a statement about color change won’t help AFOLs, it will only hurt.

hehe, I was tempted.... But no, I acted nicely and tried to be as truthful as I could :)


Bye
Jojo



And yes, I hate the colour change.....


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego
Date: 
Mon, 15 Mar 2004 15:11:20 GMT
Viewed: 
3505 times
  
"Jake McKee" <jacob.mckee@america.lego.com> wrote in message
news:HuMFDI.1to5@lugnet.com...
{(Note: please trim newsgroups on reply)}

All,

As you know, I work both with you and with colleagues inside the LEGO • Company.
My efforts internally include a large bit of "training and introduction" • about
AFOLs. Projects like the "AFOLs" comic are meant to help educate my • colleagues
about who the AFOLs are, and why they do what they do.

In an effort to help fill out my "toolbox", I [really] need your help.I • get
questions in almost every meeting like "so what's the average age" or "how • much
do they typically spend in a year". The answers to these questions have • been
estimated based on several Brickfest surveys, Shop At Home surveys, and a • bit of
gut feel.

I need your help in collecting deeper, richer answers to some of the • basics
about who you are. In an effort to pull this off, I've put together an • survey
using the LEGO MyOpinions functionality. You can find it at:

<http://exapp005.informative.com/servlet/efocus?DST=LEGO_AFOL>

The survey is relatively short, and should take you less than 5 minutes. • Please
please take a few minutes to fill it out as honestly as you can. Please be • as
truthful as you can in this session. Exaggerating the numbers to beef up • your
stats, or trying to make a statement about color change won't help AFOLs, • it
will only hurt. Only one time through per person.

Anyway, thanks in advance for your help on this. Once we've gotten the • data
back, this will be a [HUGE] new tool for me to use in my efforts to spread • AFOL
concepts and news through the company.

Thanks!¬
Jake

---¬
Jake McKee¬
Community Liaison¬
LEGO Community Development


Good Job,
one point though, can we assume the amount we spend on lego each year is
expected in dollars as I can't add a currency sign to the value.

thanks
--
James Stacey
------
www.minifig.co.uk
Lugnet Member #925
I'm a citizen of Legoland travellin' Incommunicado


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 15:24:59 GMT
Viewed: 
3621 times
  
Jake McKee wrote:

[snip]

In an effort to help fill out my "toolbox", I [really] need your help.I get
questions in almost every meeting like "so what's the average age" or "how much
do they typically spend in a year". The answers to these questions have been
estimated based on several Brickfest surveys, Shop At Home surveys, and a bit of
gut feel.

I need your help in collecting deeper, richer answers to some of the basics
about who you are. In an effort to pull this off, I've put together an survey
using the LEGO MyOpinions functionality. You can find it at:

<http://exapp005.informative.com/servlet/efocus?DST=LEGO_AFOL>

The survey is relatively short, and should take you less than 5 minutes. Please
please take a few minutes to fill it out as honestly as you can. Please be as
truthful as you can in this session. Exaggerating the numbers to beef up your
stats, or trying to make a statement about color change won't help AFOLs, it
will only hurt. Only one time through per person.


[snip]

For this question:
"
How many people attend these events? (Add up all of the people who
attend the over the course of a year.)
"

I assume you mean "How many AFOLs attend these events?"  Am I correct?

Thanks!
// Joe


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 15:27:07 GMT
Viewed: 
3593 times
  
I'll do it if you cross-post to .build.mecha Jake.

;)

e


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 15:38:53 GMT
Viewed: 
3794 times
  
In lugnet.lego, Joseph Woolley wrote:


I assume you mean "How many AFOLs attend these events?"  Am I correct?


No, how many people:AFOLs, kids, parents, everyone.

Jake

---
Jake McKee
Community Liaison
LEGO Community Development


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general, lugnet.build.mecha
Date: 
Mon, 15 Mar 2004 15:41:06 GMT
Viewed: 
4218 times
  
In lugnet.lego, Eric Sophie wrote:
I'll do it if you cross-post to .build.mecha Jake.



Done!

Jake

---
Jake McKee
Community Liaison
LEGO Community Development


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 15:56:57 GMT
Viewed: 
3472 times
  
Thanks for the opportunity, Jake and keep up the good work.

I truly believe that we AFOLs have been underestimated by TLC, so this is a great opportunity to let them know who we are. The majority of my purchases have been through retail and I’ve never done any other surveys, so I’m pretty sure I’ve been ‘below the radar’ to them.

I heartily encourage everyone to respond to this (including the lurkers out there) as it will give Jake the info he needs to advocate on our behalf. This poll is easy to do and unlike much of the Lego site, it runs fast even in Netscape 4.78 on a Mac (mirabile dictu), so there’s no excuse.

One thing to beware of, though. When it asks for a number it won’t allow commas or currency indicators, so just use the digits. (Hey, it took me a moment to figure out why 5,000 wasn’t considered a number.)

Thanks again, Jake. I hope we can help with this.

Peace and recognition,

Professor Whateverly


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego
Date: 
Mon, 15 Mar 2004 16:50:48 GMT
Viewed: 
3460 times
  
In lugnet.lego, Jake McKee wrote:

I've put together an survey
using the LEGO MyOpinions functionality. You can find it at:

<http://exapp005.informative.com/servlet/efocus?DST=LEGO_AFOL>

Other than the already mentioned 'I assume this amount is in US dollars', I had
a couple of comments on the survey.  You might want to have unemployed as an
option for the occupation.  I noticed that one place I talk to people about LEGO
a great deal wasn't mentioned.  That is in the LEGO aisle of stores.  I
recommend sets, tell people about sales, how to order sets through S@H, etc.

Gail Meagher

---¬
Jake McKee¬


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 17:26:29 GMT
Viewed: 
4065 times
  
Done.

I think your people will be surprised at how few of my Lego purchases are made at Shop @ Home or retail. (75% are made at eBay and BrickLink). I suspect there are many AFOLs with a similar percentage.


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 17:58:24 GMT
Viewed: 
3490 times
  
Jake McKee wrote:

<http://exapp005.informative.com/servlet/efocus?DST=LEGO_AFOL>

The survey is relatively short, and should take you less than 5
minutes. Please please take a few minutes to fill it out as honestly
as you can.

Maybe it should have been wise to indicate the currency you expect us to use
when answering (the SEK is not the same as the $), or was this survey USA
only, without mentioning it?

--
Anders Isaksson, Sweden
BlockCAD:  http://w1.161.telia.com/~u16122508/proglego.htm
Gallery:   http://w1.161.telia.com/~u16122508/gallery/index.htm


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego
Date: 
Mon, 15 Mar 2004 18:02:46 GMT
Viewed: 
3568 times
  
I (naturally) assumed it was £
oh well

tim


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 18:07:00 GMT
Viewed: 
4056 times
  
Another problem that no-one seems to have mentioned. My group (The Brickish.org) has appeared on television but if I choose to say that it has then next question is how many times I have appeared and doesn’t give me option to say none.

Tim


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 18:33:04 GMT
Viewed: 
3888 times
  
In lugnet.lego, Tim David wrote:
   Another problem that no-one seems to have mentioned. My group (The Brickish.org) has appeared on television but if I choose to say that it has then next question is how many times I have appeared and doesn’t give me option to say none.

Tim

I answered based on the number of times there was a Brickish appearance. I hope this doesn’t mess it up Jake.

By the way - do we get to see the results?

Psi


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego
Date: 
Mon, 15 Mar 2004 19:36:29 GMT
Viewed: 
3568 times
  
In lugnet.lego, Tim David wrote:
   Another problem that no-one seems to have mentioned. My group (The Brickish.org) has appeared on television but if I choose to say that it has then next question is how many times I have appeared and doesn’t give me option to say none.

MichLUG has been on TV before as well, I answer that the group had been on TV and then I answered how many times in particular it was me that was doing the interview. Same with # of times in the newspaper.

Jason Spears | BrickCentral | MichLUG


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego
Date: 
Mon, 15 Mar 2004 20:02:03 GMT
Viewed: 
3893 times
  
Will you ever release the resulting stats to the AFOL community ?
...it'd be nice to see our (stat) "image" :)

I'd like to second this.  I think we all speculate quite a bit about the
over-all demographics of our community.  It would be nice to see what you come
up with.

Felix


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 20:15:03 GMT
Viewed: 
3531 times
  
I found some of the Questions difficult to answer.

Is posting to lugnet considered “belonging to a lego user group”, or is this just refering to membership?

I am currently a university student, and my answeres to some of the questions would be totally different when I’m away at school as when I am at Home. Especially the amount of time I spend on lego related activities. I leave all my lego at my pairent’s house when I am off at university, otherwise I would never be able to get any schoolwork done. But when I go home, most of my spare time is spent building with lego, or playing with it with my younger siblings.

I’m assuming the question about how much we spend per year on average is reffering to only those years we would be clasified as an AFOL.

At what point did I cease to be child fan of LEGO and become an AFOL? 18?

I have not completed the servey yet, so advice on how to answer some of these questions would be quite helpfull.

Dan


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 20:43:05 GMT
Viewed: 
3621 times
  
Hi Jake,

I x-posted your message and a brief translation of the questionaire at the 1000steine.de/forum

http://f24.parsimony.net/forum61776/messages/78858.htm

And I filled in the questionaire of course. One thing is missing: The curreny for the input of how much you spend on LEGO per year.

Hope it helps you (and us) to get a better AFOL understanding within the company.

1000grüße

Holger


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 20:50:02 GMT
Viewed: 
3509 times
  
Jake McKee wrote:

The survey is relatively short, and should take you less than 5 minutes. Please
please take a few minutes to fill it out as honestly as you can. Please be as
truthful as you can in this session. Exaggerating the numbers to beef up your
stats, or trying to make a statement about color change won't help AFOLs, it
will only hurt.

I filled it out, but it's not a truthful representation of my spending habits
anymore.  I put down my avg $10,000/yr spending up to 2004, but my 2004 spending
will be MUCH, MUCH lower once all the 2003-previous sets are gone from retail.

Maybe I shouldn't have filled it out in this case?  If someone reads into it that I
will spend $10K on 2004 sets, they will be SO wrong.

--
Tom Stangl
*http://www.vfaq.com/
*DSM Visual FAQ home
*http://www.vfaq.net/
*Prius Visual FAQ Home


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego
Date: 
Mon, 15 Mar 2004 20:55:25 GMT
Viewed: 
3511 times
  
In lugnet.lego, Holger Matthes wrote:
   I x-posted your message and a brief translation of the questionaire at the 1000steine.de/forum

http://f24.parsimony.net/forum61776/messages/78858.htm

I also x-posted your message to BrickLink and Classic-Castle.

http://www.bricklink.com/message.asp?ID=48465

http://www.classic-castle.com/forum/viewtopic.php?t=964

Jason Spears | BrickCentral | MichLUG


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 21:27:51 GMT
Viewed: 
3708 times
  
In lugnet.lego, Holger Matthes wrote:
   Hi Jake,

I x-posted ...

while mentioning crossposts.

I posted it to brickish.org ...


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 22:11:17 GMT
Viewed: 
3678 times
  
Hey Jake,

Some vague points in the survey:

Q2 asks if I’m in a local or virtual user group. If I say “both”, meaning that in addition to taking part in LUGOLA (local group) I’m also a member of Lugnet, Classic-Castle.com, and FBTB.net forums, the next question asks how many in the group. In terms of the local group it’s in the range of 20-30 (based on who I’ve met at meetings), but in terms of the virtual group this is 100’s (1000’s?)

On “favorite community sites”, I’d also include MOCpages, classic-castle.com, and bzpower.net.

On purchasing, do you mean LEGO we buy for ourselves, the total amount spend on LEGO for us (including gifts from family and friends sympathetic to our habits), or the total amount we spent on LEGO (including gifts for others as we try to spread the gospel of the Brick). Also, as others have said, the currency is not mentioned. I assumed US $, but I could easily see people assuming Euros or pounds etc. Also as others mentioned, you ask how much we spend on “LEGO sets”, while most of my secondary market purchases, probably 50% of my purchases, are of individual elements from Bricklink stores, and most of my shop@home purchases (25% of my purchases) are of bulk bricks. I only buy actual “sets” in retail stores. I assumed that you meant “all LEGO elements” rather than “sets”.

Bruce


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 15 Mar 2004 22:51:35 GMT
Viewed: 
3555 times
  
Jake,

I filled it out. Something you really (and I do mean REALLY) need to take into
account is the multiplier between how much I spent and the relative MSRP of the
same product. Stuff I buy is usually on clearance, so while I spent $XXXX, the
true MSRP amount would be more like $XXXX times (2, 3, 4 or 5). Many people here
buy that way also, so the actual dollar figures you get are very likely
understated (because you would want to normalize them to MSRP to get a better
feel for AFOL buying power). My point being that a normalized number would
better present what percentage of product going through retail is ending up with
AFOLs.

Ray


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Tue, 16 Mar 2004 04:34:55 GMT
Viewed: 
3909 times
  
Simon Bennett wrote in message ...
In lugnet.lego, Tim David wrote:
Another problem that no-one seems to have mentioned.
[My group] (The Brickish.org) has appeared on television but if I choose • to
say that it has then next question is how many times [I] have appeared • and
doesn't give me option to say none.

Tim

I answered based on the number of times there was a Brickish appearance.  I • hope
this doesn't mess it up Jake.

I did the same thing based on club appearances rather than personal
appearances.

Other questionable questions:

The "community LEGO sites you visit" only wanted you to list your top three,
which I did... but there were several sites not listed that I couldn't add
because they weren't in my top 3 but which should be there, eg peeron.com
and brickset.com

The Occupation choices don't list "self employed" which is really the only
way to describe me, I don't fit into any of the other boxes :-)

Kevin
-----------------------------------------------------------------------
Farmhouse kit: http://www.lionsgatemodels.com/cat-farm.htm
-----------------------------------------------------------------------
LEGO TOWN PLANNING information:
http://www.lionsgatemodels.com/COntent/Townplan/townplan.htm
BrickLink Lego parts store: http://www.bricklink.com/store.asp?p=Kevinw1
The Guild of Bricksmiths(TM): http://www.bricksmiths.com


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Tue, 16 Mar 2004 12:55:43 GMT
Viewed: 
3564 times
  
I have now answered as I think it is my duty. Though a few things are not
clear/uncorrect:

1. Member of a LUG?
I said yes, as I am using lugnet. Or do you mean a local club?
There are not enough around here for a club.

2. Radio/TV/Prints
Documentation of the show:
http://www.brickshelf.com/cgi-bin/gallery.cgi?f=52303

My show has been mentioned on radio, but I mysefl have not - dont know what to
answer! Therefore it has been on Raadio Ruut, but I had notthing to do with
that.
As for print - once I have created some information (see the link), but not
more. The local paper wrote about the show afterwards, but I have never seen it.

3.
How much do you spend on LEGO sets in an average year? (Please type in a number
and not a range)
What currency? Squared-Bricks?
I asume USD?


Still, I hope my information is useful

Sonnich


In lugnet.lego, Jake McKee wrote:
{(Note: please trim newsgroups on reply)}

All,

As you know, I work both with you and with colleagues inside the LEGO
Company. My efforts internally include a large bit of "training and
introduction" about AFOLs. Projects like the "AFOLs" comic are meant to help
educate my colleagues about who the AFOLs are, and why they do what they do.

In an effort to help fill out my "toolbox", I [really] need your help.I get
questions in almost every meeting like "so what's the average age" or "how
much do they typically spend in a year". The answers to these questions have
been estimated based on several Brickfest surveys, Shop At Home surveys, and
a bit of gut feel.

I need your help in collecting deeper, richer answers to some of the basics
about who you are. In an effort to pull this off, I've put together an survey
using the LEGO MyOpinions functionality. You can find it at:

<http://exapp005.informative.com/servlet/efocus?DST=LEGO_AFOL>

The survey is relatively short, and should take you less than 5 minutes.
Please please take a few minutes to fill it out as honestly as you can.
Please be as truthful as you can in this session. Exaggerating the numbers to
beef up your stats, or trying to make a statement about color change won't
help AFOLs, it will only hurt. Only one time through per person.

Anyway, thanks in advance for your help on this. Once we've gotten the data
back, this will be a [HUGE] new tool for me to use in my efforts to spread
AFOL concepts and news through the company.

Thanks!¬
Jake

---¬
Jake McKee¬
Community Liaison¬
LEGO Community Development


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Tue, 16 Mar 2004 15:01:41 GMT
Viewed: 
3715 times
  
Apart from what's already been mentioned; I had trouble with the hours per day
question.

There were alternatives like 1-2 and 3-4 but I estimate it to 2-3 hours per day.
I took the lower number here.

Hope to see the results later on!

--
Best regards,
/Tobbe
<http://www.lotek.nu>
(remove SPAM when e-mailing)


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Tue, 16 Mar 2004 15:28:26 GMT
Viewed: 
3860 times
  
In lugnet.lego, Tobbe Arnesson wrote:
Apart from what's already been mentioned; I had trouble with the hours per day
question.

There were alternatives like 1-2 and 3-4 but I estimate it to 2-3 hours per day.
I took the lower number here.

Hope to see the results later on!

The interesting thing is also, that "per day" is not correct for me - more like
per week. It depends on a number of things, some days I might spend most of my
day on lego, but mostly I do not spend time on lego, that is some days I spend
anything from 10 min to 10 hours.
A number of hours per week would be better.

Sonnich


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Tue, 16 Mar 2004 18:01:17 GMT
Viewed: 
3590 times
  
Jake,

I have filled out your questions. But some important remarks:

In the last years I spend aprox. 1200 Euro each year for LEGO.
This year I will spend 0 Euro! I will definitely do not buy an discoloured
bricks!

Most time I spend this year with my hobby is to write postings like this and
reading postings like this.
I have build just only some hours this year!

My hobby is kind of leaving me. And in some months perhaps I will realize
that LEGO is not my hobby anymore.
Change back the colours!

And I think it will be the last time, that I have filled out such questions.
Communication between LEGO and AFOLs for me is reduced to a single question:

WHEN will LEGO change back to the old colours. Just waiting for an answer!
No other things are of interest.

Dirk

"Jake McKee" <jacob.mckee@america.lego.com> schrieb im Newsbeitrag
news:HuMFDI.1to5@lugnet.com...
{(Note: please trim newsgroups on reply)}

All,

As you know, I work both with you and with colleagues inside the LEGO • Company.
My efforts internally include a large bit of "training and introduction" • about
AFOLs. Projects like the "AFOLs" comic are meant to help educate my • colleagues
about who the AFOLs are, and why they do what they do.

In an effort to help fill out my "toolbox", I [really] need your help.I • get
questions in almost every meeting like "so what's the average age" or "how • much
do they typically spend in a year". The answers to these questions have • been
estimated based on several Brickfest surveys, Shop At Home surveys, and a • bit of
gut feel.

I need your help in collecting deeper, richer answers to some of the • basics
about who you are. In an effort to pull this off, I've put together an • survey
using the LEGO MyOpinions functionality. You can find it at:

<http://exapp005.informative.com/servlet/efocus?DST=LEGO_AFOL>

The survey is relatively short, and should take you less than 5 minutes. • Please
please take a few minutes to fill it out as honestly as you can. Please be • as
truthful as you can in this session. Exaggerating the numbers to beef up • your
stats, or trying to make a statement about color change won't help AFOLs, • it
will only hurt. Only one time through per person.

Anyway, thanks in advance for your help on this. Once we've gotten the • data
back, this will be a [HUGE] new tool for me to use in my efforts to spread • AFOL
concepts and news through the company.

Thanks!¬
Jake

---¬
Jake McKee¬
Community Liaison¬
LEGO Community Development


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Tue, 16 Mar 2004 18:53:56 GMT
Viewed: 
3659 times
  
I filled this out, thanks for giving us the chance to give you some input.

One question though, why on the “What events do you attend” page in NWBrickCon not there?

Mark


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Wed, 17 Mar 2004 06:24:37 GMT
Viewed: 
3814 times
  
In lugnet.lego, Jake McKee wrote:

Please be as truthful as you can in this session. Exaggerating the numbers to
beef up your stats, or trying to make a statement about color change won't
help AFOLs, it will only hurt. Only one time through per person.

OK, I filled out the survey honestly, thanks for the chance to input again.  But
where _can_ we make a statement about color change that might help the AFOL
position.  I have already called Customer Service and mailed a long letter to
Susan Williams (with returned bley parts, unanswered after 6+ weeks).  Plus I
have attempted to comment on the lego.com forums site and suggested that a forum
on color change be added (last time I managed to get in there there still wasn't
a forum on color change, but that was a while ago).

Is it worth my while to keep griping about the color issue to these (or other)
sources?  Or once the system has heard from me one time on the issue it doesn't
want to hear from me again - and subsequent input from me is ignored?

BTW, you said at BrickFest PDX that there is no hope for old grey coming back -
is that still true?  (I thought it rather ironic that that statement came
following a couple of glowing speaches about how much Lego listens to and cares
about AFOL's now, and about how 2003 was such a fantastic year for Lego and the
AFOL (which it was until late November).  But I digress... sorry.)

Sorry if this sounds down - I know this issue affects you personally, too, and I
appreciate the work you do for the community!

-Matt :)
in my grey ages...


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Wed, 17 Mar 2004 06:25:23 GMT
Viewed: 
3936 times
  
In lugnet.lego, Sonnich Jensen wrote:
In lugnet.lego, Tobbe Arnesson wrote:
Apart from what's already been mentioned; I had trouble with the hours per day
question.

There were alternatives like 1-2 and 3-4 but I estimate it to 2-3 hours per day.
I took the lower number here.

Hope to see the results later on!

The interesting thing is also, that "per day" is not correct for me - more like
per week. It depends on a number of things, some days I might spend most of my
day on lego, but mostly I do not spend time on lego, that is some days I spend
anything from 10 min to 10 hours.
A number of hours per week would be better.

Sonnich

Well, just divide your number per week by seven... It's not rocket sience ;)

/Henrik


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Wed, 17 Mar 2004 11:46:41 GMT
Viewed: 
3864 times
  
In lugnet.lego, Henrik Johansson wrote:
In lugnet.lego, Sonnich Jensen wrote:
In lugnet.lego, Tobbe Arnesson wrote:
Apart from what's already been mentioned; I had trouble with the hours per day
question.

There were alternatives like 1-2 and 3-4 but I estimate it to 2-3 hours per day.
I took the lower number here.

Hope to see the results later on!

The interesting thing is also, that "per day" is not correct for me - more like
per week. It depends on a number of things, some days I might spend most of my
day on lego, but mostly I do not spend time on lego, that is some days I spend
anything from 10 min to 10 hours.
A number of hours per week would be better.

Sonnich

Well, just divide your number per week by seven... It's not rocket sience ;)

/Henrik

Well, it is not even every week I spend time with my lego - during summer I have
other things to do, but during the winder (sep-mar here) I build, the colder and
darker the more I build.
But it also depends on inspiration, waiting for bricklink order etc....
So I should could the hours for a year and divide it by 365,24 :-)

For my latest project I have a history list, I'll try to see how much time I
have spent on that one....

S


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Thu, 18 Mar 2004 05:18:02 GMT
Viewed: 
3654 times
  
In lugnet.lego, Jake McKee wrote:
   (Note: please trim newsgroups on reply)

All,

As you know, I work both with you and with colleagues inside the LEGO Company. My efforts internally include a large bit of “training and introduction” about AFOLs. Projects like the “AFOLs” comic are meant to help educate my colleagues about who the AFOLs are, and why they do what they do.

In an effort to help fill out my “toolbox”, I really need your help.I get questions in almost every meeting like “so what’s the average age” or “how much do they typically spend in a year”. The answers to these questions have been estimated based on several Brickfest surveys, Shop At Home surveys, and a bit of gut feel.

I need your help in collecting deeper, richer answers to some of the basics about who you are. In an effort to pull this off, I’ve put together an survey using the LEGO MyOpinions functionality. You can find it at:

http://exapp005.informative.com/servlet/efocus?DST=LEGO_AFOL

The survey is relatively short, and should take you less than 5 minutes. Please please take a few minutes to fill it out as honestly as you can. Please be as truthful as you can in this session. Exaggerating the numbers to beef up your stats, or trying to make a statement about color change won’t help AFOLs, it will only hurt. Only one time through per person.

Anyway, thanks in advance for your help on this. Once we’ve gotten the data back, this will be a HUGE new tool for me to use in my efforts to spread AFOL concepts and news through the company.

Thanks!
Jake

---
Jake McKee
Community Liaison
LEGO Community Development

Jake, always a pleasure to help some one who works for TLC out. I took my survey. I think that futuron would be a great space series to bring back. That had some good peices that have made it through the years. I would like to make a request for a couple pieces to be reintroduced.

1. The old city baseplates. The ones that were with the hospital, fire and police stations. 2. The baseplates that were 16X6. They are great when making bridges.

The third is just an idea. Now I know that TLC does not accpet ideas from outside the company. However I think that it would be great to take the 15x15 baseplate, turn it blue and make it smooth in the center. Maybe 8 dots deep from the outside and then smooth the rest of the way. It would be great when making my fire/police/rescue superbase.

Thanks,

Larry From Scottsdale AZ


Subject: 
Re: I need your help... and info!
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Thu, 18 Mar 2004 06:13:01 GMT
Viewed: 
4413 times
  
In lugnet.lego, Larry Lesser wrote:
   The third is just an idea. Now I know that TLC does not accpet ideas from outside the company. However I think that it would be great to take the 15x15 baseplate, turn it blue and make it smooth in the center. Maybe 8 dots deep from the outside and then smooth the rest of the way. It would be great when making my fire/police/rescue superbase.

Huh? 15x15 baseplate? Did you mean to type 16x16, or were you referring to the 15-inch by 15-inch X-Large baseplate?


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