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(...) The big business case, it seems to me, is not our personal volume, but our influence on others by our activities. To pick just one example... How much is a 3 minute spot on a local morning newscast (in Detroit, say), extolling the virtues of (...) (22 years ago, 21-Jul-04, to lugnet.market.theory)
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| | Re: Fed UP!!!!!!!!
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(...) Lego revenue in 2002 was reported to be $1.6 billion. 5% of revenue is $80 million. You can play up a lot of scenarios with various AFOL numbers, but you'll find it takes a lot of buyers to reasonably account for $80 million in yearly sales. (...) (22 years ago, 21-Jul-04, to lugnet.market.theory)
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| | Re: Fed UP!!!!!!!!
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(...) I remember doing calculations long ago, using myself as a 'rough guess' and coming up with pathetically small numbers. Something like 1-2% of Lego's sales; and that was based on roughly how many AFOLs were 'out there', how much Lego said it (...) (22 years ago, 20-Jul-04, to lugnet.market.theory)
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| | Re: Fed UP!!!!!!!!
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(...) I have to agree with this theory. True Jake did say that AFOL's did represent a MERE 5% of sales, this does not account for the true value. Major stores do not keep track of who buys their stock (or who it is for). The actual adult fan (...) (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
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| | 5% of what? (was: Re: Fed UP!!!!!!!!)
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Hmm, I probably should have changed the title with my previous post, so I'll do so now. (...) That might not matter depending on how they collect their data. If they do so by customer response forms packed in the sets, or online polls, they're (...) (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
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| | Re: Fed UP!!!!!!!!
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(...) As well, for me, another factor is that TLC ahsn't lost this AFOL as a purchase source. Actually, I'm buying more right from TLC and less from garage sales/newspaper adds due to the convenience/don't have to clean 'em issue. Dave K (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
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| | Re: Fed UP!!!!!!!!
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(...) I remember Brad saying at BF03 that it was 5% of sales. However, much of those sales are at Walmart, Kmart, Target - which doesn't collect stats on who the customer is or for whom the customer is buying (adults for kids vs. adults for adults). (...) (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
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| | Re: AFOLs as a % of sales
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(...) And they'd be doing everything we ask for, instead of just doing a lot of the things we ask for. (Pick-a-Brick, bulk packs, Legends, etc...) JohnG, GMLTC (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
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| | Re: Fed UP!!!!!!!!
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(...) Pretty sure that's sales. AFOL's probably number in the 10's of thousands at most, and child customers probably number in the 10's of millions. Assuming that guess is even moderately accurate, that'd put each AFOL buying enough annually to (...) (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
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| | Re: Fed UP!!!!!!!!
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(...) I've wondered about this for quite some time now...is that 5% supposed to be by straight head-count, or by total dollar sales? If it's by the head, then we should be accounting for a rather hefty chunk of their gross income. (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
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| | Re: Regarding Bricklink Utilities
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(...) Bricklink already has that level of functionality built in (though it's not directly linked to Peeron inventories like BT is), and I couldn't find any BrikTrak feature listing that suggested it would be able to assemble orders for you based on (...) (22 years ago, 19-Jul-04, to lugnet.market.theory, lugnet.market.shopping)
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| | Re: I need some help with BrikTrak
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In lugnet.market.theory, Richard Morton wrote: <snip> (...) Thanks, Richard. I'll try it when I get home from work tonight. -Joel (22 years ago, 19-Jul-04, to lugnet.market.theory)
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| | Re: Regarding Bricklink Utilities
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"Kevin Salm" <kdsalm@dreamscape.com> wrote in message news:I137sJ.1I0v@lugnet.com... (...) for.... (...) daily. (...) should be (...) Also, BrikTrak *kinda* has some of the functionality described - on a simple level anyway. As Kevin mentioned, you (...) (22 years ago, 19-Jul-04, to lugnet.market.theory, lugnet.market.shopping)
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| | Re: I need some help with BrikTrak
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"Joel Hoornbeek" <classicsmiley@hotmail.com> wrote in message news:I13u2I.rLs@lugnet.com... (...) so far (...) find (...) inventory for (...) inventory (...) does (...) such (...) I'm not (...) get (...) this (...) know (...) Hi Joel, My apologies (...) (22 years ago, 19-Jul-04, to lugnet.market.theory)
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| | Re: I need some help with BrikTrak
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"Joel Hoornbeek" <classicsmiley@hotmail.com> wrote in message news:I13u2I.rLs@lugnet.com... (...) [ ... snipped ... ] (...) know (...) [ ... snipped ... ] I see the same behavior with my installation of BrikTrak. Mike (22 years ago, 19-Jul-04, to lugnet.market.theory)
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| | I need some help with BrikTrak
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Hello, I've been trying to resolve a problem I've been having with BrikTrak, but so far have not been able to figure it out on my own and have not been able to find anyone else who could help me. I would like to use BrikTrak (build .228) to part out (...) (22 years ago, 19-Jul-04, to lugnet.market.theory, FTX)
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| | Re: Regarding Bricklink Utilities
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(...) A good place to start is with an application already written: BrikTrak (URL) is an awesome piece of software! As a BL seller, I use it almost daily. I have not ever used it to create wanted lists, but it does have that functionality. On a fast (...) (22 years ago, 19-Jul-04, to lugnet.market.theory, lugnet.market.shopping)
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| | Re: Regarding Bricklink Utilities
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(...) I think Shaun's list of desired functionality is way too much to ask for (largely because shipping costs are going to be very tricky to calculate, since some of them are based on actual cost, and others are calculated based on quantity/weight (...) (22 years ago, 19-Jul-04, to lugnet.market.theory, lugnet.market.shopping, FTX)
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| | Re: Regarding Bricklink Utilities
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(...) I think it's a great idea. This feature could be combined with the Bricklink wishlist. One problem I have with the wishlist is having several LEGO projects going simultaneously. My wishlist contains certain pieces that I want right now and (...) (22 years ago, 19-Jul-04, to lugnet.market.theory, lugnet.market.shopping, FTX)
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| | Regarding Bricklink Utilities
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Hi All, As I was laboring under extreme heat and humidity outdoors, my mind drifted to LEGO. Bricklink in particular. Every month I spend a few hours just trying to optimize my Bricklink orders. That is, given a list of items I'm looking to (...) (22 years ago, 18-Jul-04, to lugnet.market.brickshops, lugnet.market.theory, lugnet.market.shopping)
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