Subject:
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Re: Proposal for an AFOL Event at LEGOLAND Windsor
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Newsgroups:
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lugnet.loc.uk
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Date:
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Tue, 23 Apr 2002 15:28:27 GMT
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Viewed:
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988 times
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In lugnet.loc.uk, Jason J. Railton writes:
> Don't worry - we hold a lot of meetings for the UK crowd anyway. I for one
> won't be bothered if this is purely a public show. It's no big deal for a
> lot of us to get together anytime.
Good for you guys :-) I suppose I'm used to the US where we're more spread
out. I'm in Chicago, but on the west coast (I take at least one trip a year
to hang out with AFOLs there) it is so spread out its difficult to get a
large number of people together. So we have that issue at LEGOLAND,
satisfying everybody.
> > The key is figuring out something that LEGO will get the most value out of
> > while at the same time giving the AFOL attendees the most value possible.
> > Cause, you want to walk away with LEGO happy, then you're building a better
> > working relationship between fans and the company. :-) Something we'll be
> > discussing a LOT for BricksWest 2003 planning.
>
> I agree with this - we want a good relationship with the company. That's
> why Jon wants to build a proper proposal. I think the main points of this
> event will be to build that relationship, but also to promote the hobby to
> the public. If the effect of that is that we end up helping LLW sell a lot
> of sets then that benefits both parties.
Yep. Multiple people have told me, if you come up with something that helps
LEGO sell, they will like you. Kinda obvious, but eventually it got through
to my thick AFOL skull. :-) That's where LEGO's relationship with its fans
is mutually beneficial. Most fans are always eager to talk to others about
the brick :-)
> I did ask on our recent tour why there were no exhibits in the park that
> actually showed minifig modelling, when it's such a popular trademark, and
> there was no real answer. A lot of AFOLs have grown disappointed with the
> LEGO ranges, but are now falling over themselves to pick up the MOTs,
> Legends, and Daniel Siskind's MOC.
Good point. I would love to see miniland-scale exhibits in minifig scale.
But then again, that's what LTCs are for :-)
(random idea: wouldn't it be great if TLC eventually allowed LTC members to
use LEGO's bricks and create huge train layouts for permanent display at a
park or parks?? I'm sure the LTC members would do it just for the fun of it!)
> Anyway, these are the things I'd like to see more of, and I'd like to do my
> bit to try and persuade the company that they have broader public appeal
> too. If I'm wrong on this point, then so be it, but I like the way that
> LEGO Direct are heading and I think that they could do with more exposure at
> retail.
Yep!! I'm in total agreement there.
> It just seems to me that LEGO are missing out on a big step of linking what
> you see in the parks to what you can buy in Toys'R'Us, and we're in a
> position where we can do something to bridge that gap.
Hopefully. Its great to see AFOLs all over the world as 'Ambassadors of the
Brick' to the public, and ambassadors of AFOLs interests to LEGO. Sure,
we're an insignificant market compared to what LEGO sells to parents and
kids, but we're a very loud insignificant market, who has clubs doing really
cool things promoting LEGO in many major cities. LEGO only has to tap that
further (I believe they're working on more AFOL support, it just takes
time), and they can reap the benefits of having us promote their goods for
free, or for the pleasure of playing with more brick.
As I say a lot of times when I perform a service for an AFOL friend of mine
- 'Pay me in brick.'
:-)
-Tim
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Message is in Reply To:
 | | Re: Proposal for an AFOL Event at LEGOLAND Windsor
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| (...) Don't worry - we hold a lot of meetings for the UK crowd anyway. I for one won't be bothered if this is purely a public show. It's no big deal for a lot of us to get together anytime. (...) I'd suggest you hold them as two separate events too (...) (23 years ago, 23-Apr-02, to lugnet.loc.uk)
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