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Subject: 
Re: Themes that interest girls (was Re: check this out!)
Newsgroups: 
lugnet.loc.au
Date: 
Mon, 9 Apr 2001 08:26:16 GMT
Viewed: 
601 times
  
"Kerry Raymond" <kerry@dstc.edu.au> writes:

Yes, and there are various threads in which I moan and complain
about TLC catalogues for exactly this reason. And the craziest part
to me is why would TLC want to promote the idea that certain sets
are for a particular sex -- wouldn't they get more money if people
bought all sets for all sexes?

There are probably lots of adults who enter toy shops to buy birthday
presents and the like, asking for a present in the [A,B] price
bracket, for a child of age C and sex D.  Having a catalogue which
lists sets specifically for boys and girls separated probably makes it
easier for the toy shops to sell LEGO toys to these kind of people.

There appears to be a market for "girl toys" (e.g. Barbie) and "boy
toys" (e.g. Action Man), so I suppose that LEGO need to follow the
trend to be competitive.  Please note that I do not say that girls
cannot play with Action Man toys and the like (and vice versa), I'm
just stating that Barbie toys are obviously marketed towards girls
only.

Personally, I would find it better if LEGO marketed all the toys
towards both girls and boys, but I can see that there are competitive
reasons not to do so.

Fredrik



Message has 1 Reply:
  Re: Themes that interest girls (was Re: check this out!)
 
(...) Don't know about this at all. It was my birthday recently. I think if one of my friends were to have walked into the local toy shop and said "I'm looking for a present in the $30 - $40 bracket, for a child of age 35, and sex male" they would (...) (24 years ago, 9-Apr-01, to lugnet.loc.au)

Message is in Reply To:
  Re: Themes that interest girls (was Re: check this out!)
 
(...) Yes, and there are various threads in which I moan and complain about TLC catalogues for exactly this reason. And the craziest part to me is why would TLC want to promote the idea that certain sets are for a particular sex -- wouldn't they (...) (24 years ago, 9-Apr-01, to lugnet.loc.au)

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