Subject:
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Re: LEGO disappearing from small toyshops
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Newsgroups:
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lugnet.lego.direct
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Date:
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Sat, 16 Feb 2002 23:39:39 GMT
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Viewed:
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1270 times
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In lugnet.general, Thomas Main writes:
> Hardly any small toyshops seem to carry LEGO anymore. I've been told that
> toyshop owners don't like to carry it because it's too "mass market" and they
> specialize in quality toys. Also, I suppose it is hard for toyshop owners to
> compete with the likes of Wal*Mart in pricing and volume purchases from TLC.
>
> But I see an opportunity here. TLC, or some division in TLC, could capitalize
> on the small toyshop market. Drop the $5000 minimum order, drop the
> requirement to carry the whole range and all other impediments to carrying LEGO
> for the small toyshop.
Personaly, I'd wonder is thats true! Wal*mart & K-Mart both have LOW LEGO
stocks up here, but the only small toyshop I know of, appears to have LOTS
of LEGO's, but no the whole line... More then the other stores though. Are
you sure they are required to do so?
Provide a specialized line to these stores...things
> like the LEGENDS series, train sets and accessories like train tracks and
> roadplates of all varieties. Small boxes of bricks, slopes and plates that
> might sell better in a toyshop environment than they would in places like
> Wal*Mart.
YEAH PLEASE! I'd empty them weekly!
Josh
>
> And if TLC insists that it wants to venture into the unknown, let then try
> things like making accessory sets that are compatible with Rokenbok (also sold
> in these small toyshops). Imagine a LEGO set equivalent of a Down-A-Vator
> using pneumatic parts, plates and technic beams. It would get the Rokenbokers
> using LEGO with Rokenbok and buying a lot of LEGO to enhance their Rokenbok
> layouts.
>
> And think what re-establishing themselves in small toyshops would do to bolster
> the LEGO brand. A lot of people go to toyshops exclusively when it is time to
> buy birthday presents, etc. These people would see quality LEGO sets like they
> used to know when they were kids. TLC wouldn't have to worry about licensing
> deals and flashing packaging in this sort of environment compared to mass
> market retail.
>
> Why not let part of LEGO Direct cater to the small toyshops? Perhaps it would
> be a (relatively) small investment that would really pay off.
>
> --
> Thomas Main
> thomasmain@hotmail.com
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Message is in Reply To:
 | | LEGO disappearing from small toyshops
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| Hardly any small toyshops seem to carry LEGO anymore. I've been told that toyshop owners don't like to carry it because it's too "mass market" and they specialize in quality toys. Also, I suppose it is hard for toyshop owners to compete with the (...) (23 years ago, 14-Feb-02, to lugnet.general, lugnet.lego.direct)
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