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 LEGO Company / LEGO Direct / 4090
4089  |  4091
Subject: 
Re: LEGO disappearing from small toyshops
Newsgroups: 
lugnet.lego.direct, lugnet.market.theory
Date: 
Fri, 15 Feb 2002 06:36:29 GMT
Viewed: 
1962 times
  
Mike Walsh wrote in message ...
I managed to get a little insight into the retailer pricing from my
conversation and the few prices she shared with me were higher than I
expected.  They varied a bit but for the most part were around 60% of MSRP.
I beleive (and I could be wrong) that part of become a retailer means
sigining an agreement to sell the sets as sets and not to break them into
parts lots.  I could be wrong on this but based on the fact that I don't • see
anyone doing it, it wouldn't surprise me.

I've seen the wholesale price list/order form (with terms) here in Canada
and Mike is right :

- the terms include a clause that the sets must be sold as sets through
normal retail channels, not on the net
- the wholesale prices are not that great (30-40% less than MSRP)
- you have to pay shipping from Lego to you which eats up some of the margin
- here at least you have to pay GST, another 7% off the margin
- there is a long and indefinite delivery time
- if there are shortages, you may not get what you order

It comes down to being no better than buying at somewhere which usually has
prices lower than MSRP and waiting for sales. I would bet that there are
some BL sellers who *do* order direct from Lego - after all, no-one comes to
check whether you really have a storefront (but you need to have sales tax
numbers), but I would also bet they won't say so, for obvious reasons :-)

Kevin
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Message has 1 Reply:
  Re: LEGO disappearing from small toyshops
 
(...) Dunno about your part of the world, but here in Australia, the Lego reps come around to the stores, although I'm not exactly sure of what they do while at the store. Since I've seen them in national chain stores, I assume they aren't there to (...) (23 years ago, 16-Feb-02, to lugnet.lego.direct, lugnet.market.theory)

Message is in Reply To:
  Re: LEGO disappearing from small toyshops
 
"TWS Garrison" <tgarriso@math.purdue.edu> wrote in message news:Pine.SOL.4.30.0...due.edu... (...) minimum (...) also (...) [ ... snipped ... ] I managed to get a little insight into the retailer pricing from my conversation and the few prices she (...) (23 years ago, 15-Feb-02, to lugnet.lego.direct, lugnet.market.theory)

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