Subject:
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Re: LEGO disappearing from small toyshops
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Newsgroups:
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lugnet.lego.direct
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Date:
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Thu, 14 Feb 2002 16:25:12 GMT
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Viewed:
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1100 times
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In lugnet.lego.direct, Thomas Main writes:
> Hardly any small toyshops seem to carry LEGO anymore. I've been told that
> toyshop owners don't like to carry it because it's too "mass market" and they
> specialize in quality toys. Also, I suppose it is hard for toyshop owners to
> compete with the likes of Wal*Mart in pricing and volume purchases from TLC.
>
> But I see an opportunity here. TLC, or some division in TLC, could capitalize
> on the small toyshop market. Drop the $5000 minimum order, drop the
> requirement to carry the whole range and all other impediments to carrying • LEGO
> for the small toyshop. Provide a specialized line to these stores...things
> like the LEGENDS series, train sets and accessories like train tracks and
> roadplates of all varieties. Small boxes of bricks, slopes and plates that
> might sell better in a toyshop environment than they would in places like
> Wal*Mart.
>
> And if TLC insists that it wants to venture into the unknown, let then try
> things like making accessory sets that are compatible with Rokenbok (also sold
> in these small toyshops). Imagine a LEGO set equivalent of a Down-A-Vator
> using pneumatic parts, plates and technic beams. It would get the Rokenbokers
> using LEGO with Rokenbok and buying a lot of LEGO to enhance their Rokenbok
> layouts.
>
> And think what re-establishing themselves in small toyshops would do to • bolster
> the LEGO brand. A lot of people go to toyshops exclusively when it is time to
> buy birthday presents, etc. These people would see quality LEGO sets like • they
> used to know when they were kids. TLC wouldn't have to worry about licensing
> deals and flashing packaging in this sort of environment compared to mass
> market retail.
>
> Why not let part of LEGO Direct cater to the small toyshops? Perhaps it would
> be a (relatively) small investment that would really pay off.
>
> --
> Thomas Main
> thomasmain@hotmail.com
We have a half dozen locally owned toyshops in our metropolitan area. They all
stock Rokenbok, Playmobil, Brio, and toys from other major quality
manufacturers. Most of these stores used to stock Legos.
The prices are not as competitive as the Walmart, Target, TRU, Kmarts, but they
remain in business because they stock quality toys. Too bad Lego no longer
caters to parents who shop quality first.
Bert Waters
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Message is in Reply To:
 | | LEGO disappearing from small toyshops
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| Hardly any small toyshops seem to carry LEGO anymore. I've been told that toyshop owners don't like to carry it because it's too "mass market" and they specialize in quality toys. Also, I suppose it is hard for toyshop owners to compete with the (...) (23 years ago, 14-Feb-02, to lugnet.general, lugnet.lego.direct)
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