Subject:
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Re: LEGO disappearing from small toyshops
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Newsgroups:
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lugnet.lego.direct
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Date:
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Sat, 16 Feb 2002 22:00:34 GMT
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Viewed:
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1275 times
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> I bet these ship owners (and
> the market they cater to) would snap up some classic early 90's-style models
> in a heartbeat. I hope such a market is not too small for TLC to bother
> with; I think even if it was a small profit center it would be a good way to
> keep the Lego brand positioned at the forefront of the "educational" and
> "quality" toy markets.
The other kind of stores that might be interested are those stores that
specialise in "executive toys" or "adult leisure products" (no, not *that*
kind) or "gizmo shops". Those stores often carry the high-end model-building
sets, huge jigsaws, various electronic games (e.g. chess, bridge, backgammon),
golf accessories etc. I can see those stores having a market for Lego
"classics", robotics, and the large sets, especially ones aimed at the adult
market, e.g. Ultimate Collectors.
In some ways, Lego does its more "adult" range a disservice by selling it
through traditional toy shops, where it sits cheek-to-jowl with Primo, Duplo,
and with Barbie in the next aisle, as that isn't where "adult toy" customers
are likely to be browsing, if only for reasons of self-image.
I realise that most AFOLs have conquered the fear of looking like a right prat
as they roughly elbow aside small children in order to get to fill their
trolleys in TRU etc. But still, I would bet there are a number of AFOLs who use
S@H partly to avoid any self-image issues they have with shopping at TRU etc.
Maybe TRU should issue masks at the entrance and offer you a brown paper bag to
take your purchases home discreetly :-)
Kerry
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Message is in Reply To:
 | | Re: LEGO disappearing from small toyshops
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| (...) About two years ago I noticed a drastic drop (probably half -- maybe more) in the selection of Lego at one of my favorite indie toy shops. I didn't talk with the staff; I assumed it was because of competition from chains. I had the exact same (...) (23 years ago, 14-Feb-02, to lugnet.lego.direct)
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