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This certainly isnt the case in the UK
I dont have any small toyshops near me, but when I was on holiday in the
south of England, I was constantly suprised and pleased to see the range of
LEGO the small toyshops were carrying, they certainly had more range than
the TRU's and Entertainers had (albeit less volume)
Many of these shops are however members of the 'toymaster' group. Not sure
how this works, but it seens to act as a buyer for small toy shops allowing
them to be more competitive - someone correct me if I'm wrong
--
James Stacey
---------
www.minifig.co.uk
#925 - I'm a citizen of Legoland travelling Incommunicado
XPT .loc.uk, FUT .market.theory
"Thomas Main" <thomasmain@hotmail.com> wrote in message
news:GrJ4uD.KFK@lugnet.com...
> Hardly any small toyshops seem to carry LEGO anymore. I've been told that
> toyshop owners don't like to carry it because it's too "mass market" and • they
> specialize in quality toys. Also, I suppose it is hard for toyshop owners • to
> compete with the likes of Wal*Mart in pricing and volume purchases from • TLC.
>
> But I see an opportunity here. TLC, or some division in TLC, could • capitalize
> on the small toyshop market. Drop the $5000 minimum order, drop the
> requirement to carry the whole range and all other impediments to carrying • LEGO
> for the small toyshop. Provide a specialized line to these • stores...things
> like the LEGENDS series, train sets and accessories like train tracks and
> roadplates of all varieties. Small boxes of bricks, slopes and plates • that
> might sell better in a toyshop environment than they would in places like
> Wal*Mart.
>
> And if TLC insists that it wants to venture into the unknown, let then try
> things like making accessory sets that are compatible with Rokenbok (also • sold
> in these small toyshops). Imagine a LEGO set equivalent of a Down-A-Vator
> using pneumatic parts, plates and technic beams. It would get the • Rokenbokers
> using LEGO with Rokenbok and buying a lot of LEGO to enhance their • Rokenbok
> layouts.
>
> And think what re-establishing themselves in small toyshops would do to • bolster
> the LEGO brand. A lot of people go to toyshops exclusively when it is • time to
> buy birthday presents, etc. These people would see quality LEGO sets like • they
> used to know when they were kids. TLC wouldn't have to worry about • licensing
> deals and flashing packaging in this sort of environment compared to mass
> market retail.
>
> Why not let part of LEGO Direct cater to the small toyshops? Perhaps it • would
> be a (relatively) small investment that would really pay off.
>
> --
> Thomas Main
> thomasmain@hotmail.com
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Message has 2 Replies:
 | | Re: LEGO disappearing from small toyshops
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| I would beg to differ!!! I think the range of Lego in the South East has dropped dramatically since the aftermath of Star Wasr Episode I and the closure of all the Toy Stack stores (they were great for sale items). Of course I can only vouch for the (...) (23 years ago, 14-Feb-02, to lugnet.market.theory)
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Message is in Reply To:
| | LEGO disappearing from small toyshops
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| Hardly any small toyshops seem to carry LEGO anymore. I've been told that toyshop owners don't like to carry it because it's too "mass market" and they specialize in quality toys. Also, I suppose it is hard for toyshop owners to compete with the (...) (23 years ago, 14-Feb-02, to lugnet.general, lugnet.lego.direct)
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