Subject:
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Re: Why the high proce in UK?
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Newsgroups:
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lugnet.lego.direct
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Date:
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Wed, 11 Jul 2001 15:09:09 GMT
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Viewed:
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449 times
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"Kyle D. Jackson" <flightdeck@sympatico.deletethisspamblock.ca> wrote in message news:GGACuB.IB5@lugnet.com...
>
> What's the currency story? Are there large fluctuations between the
> currencies you're talking about? By having fixed prices in both
> currencies, is LEGO trying to do something that represents exchange
> rates averaged over a time? And thus at today's rates maybe that
> is causing a discrepancy?
Apparently yes.
I received this from Lego today in response to my questioning the price
---------------------------------------------------------------------
Dear LEGO® Shop at Home Customer,
Thank you for contacting LEGO Shop At Home. The reason for the
difference in pricing is that all the 'continental' prices are related
to the Euro and therefore are the same; UK prices are slightly higher
because of the fluctuation of the Pound.
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However, 20% is still excessive given that the exchange rate has fluctuated less than 10% in the last 18 months.
Also, their 'continental' prices are NOT the same. Germany is still cheaper than Holland for example, even though both
currencies are pegged to the Euro.
Nor would I describe 20% as slight!
regards
lawrence
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Message has 2 Replies:
 | | Re: Why the high proce in UK?
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| (...) Okay, so exchange rate is part of the difference. Now could the rest be due to "price gimmickry"? Meaning the bit where (in N.A. at least) things are always priced at $10.99 or $12.99, but usually never like $2.67. So if they took the Danish (...) (23 years ago, 12-Jul-01, to lugnet.lego.direct)
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Message is in Reply To:
| | Re: Why the high proce in UK?
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| (...) What's the currency story? Are there large fluctuations between the currencies you're talking about? By having fixed prices in both currencies, is LEGO trying to do something that represents exchange rates averaged over a time? And thus at (...) (23 years ago, 11-Jul-01, to lugnet.lego.direct)
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