Subject:
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Re: Why the high proce in UK?
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Newsgroups:
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lugnet.lego.direct
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Date:
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Thu, 12 Jul 2001 01:52:51 GMT
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Viewed:
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383 times
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In lugnet.lego.direct, Lawrence Wilkes writes:
>
> Apparently yes.
> I received this from Lego today in response to my questioning the price
> ---------------------------------------------------------------------
> Dear LEGO® Shop at Home Customer,
>
> Thank you for contacting LEGO Shop At Home. The reason for the
> difference in pricing is that all the 'continental' prices are related
> to the Euro and therefore are the same; UK prices are slightly higher
> because of the fluctuation of the Pound.
> ----------------------------------------------------------------------
>
> However, 20% is still excessive given that the exchange rate has fluctuated less than 10% in the last 18 months.
>
> Also, their 'continental' prices are NOT the same. Germany is still cheaper than Holland for example, even though both
> currencies are pegged to the Euro.
>
> Nor would I describe 20% as slight!
Okay, so exchange rate is part of the difference. Now could the
rest be due to "price gimmickry"? Meaning the bit where (in N.A.
at least) things are always priced at $10.99 or $12.99, but
usually never like $2.67. So if they took the Danish price,
converted, added their exchange rate buffer (and excessive to
be sure) and came out with something like L2.04, are then then
moving it up to L2.99 or some such thing? The lower the item
price, the bigger percentage difference this would create.
I would certainly counter their response with a few more questions.
KDJ
_______________________________________
LUGNETer #203, Windsor, Ontario, Canada
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Message has 1 Reply:
 | | Re: Why the high proce in UK?
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| "Kyle D. Jackson" <flightdeck@sympatic...mblock.ca> wrote in message news:GGC7w3.76u@lugnet.com... (...) Good answer. Price gimmickry might play it's part . The set is priced £10.99 after all However, they have 'My own train' sets at 18.75, and (...) (23 years ago, 12-Jul-01, to lugnet.lego.direct)
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Message is in Reply To:
| | Re: Why the high proce in UK?
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| "Kyle D. Jackson" <flightdeck@sympatic...mblock.ca> wrote in message news:GGACuB.IB5@lugnet.com... (...) Apparently yes. I received this from Lego today in response to my questioning the price ---...--- Dear LEGO® Shop at Home Customer, Thank you (...) (23 years ago, 11-Jul-01, to lugnet.lego.direct)
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