Subject:
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Re: Bulk Pricing (Interesting comparison?)
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Newsgroups:
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lugnet.lego.direct
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Date:
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Wed, 14 Feb 2001 21:13:46 GMT
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Viewed:
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955 times
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In lugnet.lego.direct, Timothy D. Freshly writes:
>
> "Frank Filz" <ffilz@mindspring.com> wrote in message
> news:3A8AD96B.7A79@mindspring.com...
> [snip]
> > Having said all that, I do hope we will at some point see 2nd tier bulk
> > packs which have 1000 bricks at a cheaper price point
>
> For example, let's say an LD rep (like Jake for example) posts that bags of
> 1000 1xY and 2xY are available from LD for immediately shipment, product
> numbers xxxx, etc. No $ spent on advertising or fancy packaging. No space
> wasted in the S@H Catalog (which = no $ spent). No money spent on consumer
> research. Such savings could then be passed onto the consumer (us).
With the operative word being 'could'. The real question revolves around
'should they ?'. Some of our 'bulk bricks could be had for $x.xx/piece'
discussions revolve around the prices seen in blue tubs. Does TLC make
sufficient margins on blue tubs ? Or are they a loss leader (cost of competing
with Mega Blocks) in which case the sale price per piece (to AFOLs, i.e. 'the
choir') might have to be higher.
One thing is for sure, when shopping at Lego Direct (unlike WM, KM, et al)
there are no Maga Blocks buckets screaming at you from across the aisle.
Ray
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Message has 1 Reply:
 | | Re: Bulk Pricing (Interesting comparison?)
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| "Ray Sanders" <rsanders@svic.net> wrote in message news:G8rMyy.F5M@lugnet.com... (...) of (...) space (...) consumer (...) competing (...) 'the (...) al) (...) My main point was simply that the cost to sell "true bulk" (i.e. basic pieces in the (...) (24 years ago, 14-Feb-01, to lugnet.lego.direct)
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Message is in Reply To:
| | Re: Bulk Pricing (Interesting comparison?)
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| "Frank Filz" <ffilz@mindspring.com> wrote in message news:3A8AD96B.7A79@m...ing.com... [snip] (...) I would guess that outside of the AFOL market (individually and through LUGs and LTCs), there is likely little demand for bricks by the 1000s. (...) (24 years ago, 14-Feb-01, to lugnet.lego.direct)
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