Subject:
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Re: 6769 Fort Legoredo on sale at Shop At Home!!
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Newsgroups:
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lugnet.lego.direct
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Date:
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Sat, 10 Feb 2001 02:36:28 GMT
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Reply-To:
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johnneal@uswest.netSAYNOTOSPAM
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Viewed:
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545 times
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richard marchetti wrote:
> In lugnet.lego.direct, John Neal writes:
> > Yes! They are listening already! We have established that, so stop
> > asking!
>
> The question is not merely rhetorical.
>
> *Listening* in this context is nuanced. I mean it also to convey a sense of
> *understanding*. I am not convinced that TLC fully understands it's own
> market.
lol Richard, Richard, are *YOU* listening? AFOLs are not their market! Why
can't you *understand* that? How arrogant and ignorant of you to imply that
you would know their business better than they do! For every AFOL, there are
1,000s of KABOBs. *They* are what's driving TLC's marketing strategy, not some
group of online adults who play with kids' toys. Whatever we as AFOLs want
from TLC, it had better, at least for now, be what they perceive as being
wanted by their target audience.
The painful truth is that TLC understands its market all too well.
Juniorization speaks more about the pathetic state of today's children than
about the decline of a toy manufacturer's designs. But that is a different
rant.
> By all accounts, they were long mystified as to the presence of
> AFOL in that market.
Wouldn't you be? When I first heard about RTL and LUGNet 3 years ago, *I* was
surprised that there were other adults out there who, like me, played with
LEGO!
> Are we now to take it as a given that they not only
> listen but understand as well?
No duh. But even if we aren't their *target* market, we are a market, and are
worth acknowledging IMO (and they feel the same way, hence this NG and their
willingness to listen to us). And since LD is able to streamline costs by
selling directly to the consumer, profitability can be realized at a much lower
production number than traditionally required by TLC standards. And that means
that small markets such as AFOLs can now be catered to whereas in the past, it
was cost prohibitive.
-John
>
>
> -- Richard
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Message has 3 Replies:
 | | Re: 6769 Fort Legoredo on sale at Shop At Home!!
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| John Neal wrote in message <3A84A90A.F9E7E566@u...st.net>... (...) Well when I rag on the juniorization it is coming from a mother's perspective. I find it pathetic that the target age for the City Center sets are 5-8(?) and my four year old son (...) (24 years ago, 10-Feb-01, to lugnet.lego.direct)
| | | Target market
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| (...) John, I snipped a lot of stuff, including where you talked about an AFOL:KABOB ratio, so I get what you're saying, but I want to focus on the above. Richard was making a point about the secondary market and bulk offerings. That's basically (...) (24 years ago, 10-Feb-01, to lugnet.lego.direct)
| | | Re: 6769 Fort Legoredo on sale at Shop At Home!!
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| (...) We've already established that he doesn't listen to much and doesn't get much. Now we have him advocating theft: (URL) add to his already exemplary record. You're wasting your time arguing with the clueless when you could be building instead. (...) (24 years ago, 10-Feb-01, to lugnet.lego.direct)
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Message is in Reply To:
| | Re: 6769 Fort Legoredo on sale at Shop At Home!!
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| (...) The question is not merely rhetorical. *Listening* in this context is nuanced. I mean it also to convey a sense of *understanding*. I am not convinced that TLC fully understands it's own market. By all accounts, they were long mystified as to (...) (24 years ago, 9-Feb-01, to lugnet.lego.direct)
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