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 LEGO Company / LEGO Direct / *2144 (-20)
  Re: What Kids really want. Not Juniorization.
 
Pete, (...) Well, sarcasm aside, there is a marketing ploy there, and a lot of companies do it (Mattel, etc.) I don't like the packaging any better, but I think there are more important issues to take care of first. There are a lot of issues that I (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) Plus the transportation costs of moving large boxes of air, only partly filled with ABS. Any need to make the boxes as large as they do ? Unless they want consumers to think there is more inside than there is. Parents buy Lego, children open (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: Why do Lego rip off UK customers ?
 
OK, so you guys are being ripped off when it comes to Lego and Cars. You get the best computer and music magazines at decent prices. Ever cared to check what overseas rates are? Q magazine: 2.80 in the UK, which is 8.63 DM. Q in a german shop will (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: What Kids really want. Not Juniorization.
 
And the random Darth Vader, or something. (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
Wait, what do you mean by construction sets? Speaking of myself, personally, I can't stand dump trucks 'n stuff. I'm confused. (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
I don't remember caring much what kind of bags they were in. As long as they ended up looking like what was on the outside of the box when the building was done! I think I actually preferred the items sorted by type, as opposed to sub-assembly (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
To All, (...) Well, I think ABS is a costlier plastic than whatever MegaBloks is made out of. That is the major difference between Lego and Megabloks / Best Lock, is it not? There are so many factors to consider also, like labor, plant costs, taxes, (...) (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) I think that is a godd idea, too! (...) I kind of doubt that they are overpricing us. (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) That's brilliant! Except, I wouldn't mind them branching into software and other material if they were as good as the Big Mac. You have to remember quality over quantity... . Or, something like that! I actually wouldn't mind buying Lego (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
Don't forget Fisher Price. Lego isn't the only company that these companies are gunning for. You'd be surprised how little Lego has to worry about competition. Bad management, maybe... I think it would be a bad idea for Lego to specificly target (...) (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) Nintendo and Sony didn't try and get into the pizza business. (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
A "better" idea, but I don't think it would work. (...) (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
Kyle D. Jackson <flightdeck@sympatic...mblock.ca> wrote in message news:G9uz3L.MH@lugnet.com... (...) Hi Kyle - The goal of a survey of this type is to show that Juniorization is not what parents and kids want. In some email I had exchanged with (...) (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Why do Lego rip off UK customers ?
 
Example 1 pack of 4515 (Straight Rails) on the UK shop @ home is £12.99 Today on Expedia 12.99 British pounds sterling = 40.06 German Deutsche marks So how come 1 pack of 4515 on the German shop @ home only cost 29 Deutsche marks Also 12.99 British (...) (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long))
 
I like this idea, put minifigs in bubblegum machines. Every store has a set with at least 4 or 6 machines. And if you've got cats, you can use the little plastic cases they come in for cat toys, that's a win win situation for me :) If course, I'd (...) (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long))
 
(...) sets (...) super (...) point (...) $1!) How about making more cheap sets _without_ minifigs? <set:2886 2886> and <set:2883 2883> and <set:2880 2880> are good examples that already exist, although I can't find 2883 or 2880 anywhere. I bought (...) (24 years ago, 11-Mar-01, to lugnet.lego.direct)
 
  Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long))
 
Just putting this back in lego.direct: (...) (24 years ago, 10-Mar-01, to lugnet.lego.direct)
 
  Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long))
 
(...) *Flying* Ninja sets? (quick, TLC! License with "Hidden Dragon, Crouching Tiger"!;-) (...) You miss the whole point of "impulse items". You don't go searching for them. You buy them without having planned to in the first place. (...) I'm (...) (24 years ago, 10-Mar-01, to lugnet.lego.direct)
 
  Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long))
 
(...) That (LEGO's current HTO concept) is not what I'm talking about. As Mike said, $5 is not an impulse buy. Also, the current displays lack variety. One set is not an adequate selection for a really interesting display. I have also seen the Ninja (...) (24 years ago, 10-Mar-01, to lugnet.lego.direct)
 
  Re: What Kids really want. Not Juniorization.
 
(...) Hmm, used that angle already: (URL) Try and keep up. (...) Why the patronization? Of course they're listening; this is where they listen. Are you paying attention? -John (...) (24 years ago, 9-Mar-01, to lugnet.lego.direct, lugnet.general)


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